What lay ahead? Jude and his brother in Leamington kit where his police sergeant father was a star part-time striker, although the family came from Stourbridge. Never mind brand Beckham – although he has been doing well with a range of television adverts in the World Cup. It’s the lad from Stourbridge who is attracting the attention of the world’s top brands. There are few things that unite LVMH and McDonald’s. But the luxury goods group and the fast-food giant have both turned to the same man to promote their brands: Jude Bellingham. The England midfielder has been one of the standout players at the World Cup. Bellingham, 23, is among a generation of young superstars, alongside Erling Haaland and Lamine Yamal, taking up the mantle from Lionel Messi and Cristiano Ronaldo in a sport where younger fans increasingly follow individual players rather than teams. Sports business website Sportico estimates that Bellingham is the ninth highest-paid player at the World ...
While our attention has been focused on the World Cup, the Premier League transfer market has been heating up with plenty of cash to splash. Tottenham Hotspur are tired of fighting relegation. The Lewis family has injected cash. Spurs have spent €267mn on players so far this window, higher than any other club, according to data tracker Transfermarkt. Manchester City haven’t won the league for two seasons straight. That won’t do for Khaldoon Al Mubarak, who chairs the club and leads UAE sovereign investor Mubadala. City has a new manager, Enzo Maresca, who joined after a messy exit from Chelsea. The club has spent €175.20 mn, including the signing of England midfielder Elliott Anderson from Nottingham Forest for £116mn (€136mn). Spurs have recouped almost €70mn from selling players, City around €23mn, but neither has sold quite like Newcastle and Chelsea, who have moved on €188mn and €132mn of players respectively. Having missed out on the Champions League, private equity-ow...