After multiple bankruptcies and a 21-year absence from Italy’s uppermost football league, Serie A, Como 1907 now finds itself near the top of the ranks as the season closes. Just two years after it rejoined the league, a lucrative Champions League place lies within reach. Yet for some, the most striking part of Como’s recent turnaround lies beyond goals on the pitch. Club executives have been positioning it less as a conventional football team dependent on match-day successes and more as a global lifestyle brand that has Lake Como — and fashion — at its heart. Under the club’s chief brand officer Rhuigi Villaseñor, a seasoned fashion industry creative director and club shareholder appointed in 2024, Como works with four high-profile brands on lines for fans, including Brioni for formalwear, Rhude on casual and streetwear, Hublot on luxury timepieces and Adidas on its technical kits, including a sailing collection called Lago di Como. The team also offers luxury lake experienc...
One branch of my family now lives in Spain, but unfortunately none of them are interested in football. That would be a lot to ask of my great-granddaughter who is three, but I have watched the older pupils from her school (boys and girls) enjoying a kick about in the village square. From his Zurich fastness, the Swiss Ramble has been casting his eye over the finances of Atlético Madrid. Much more detail and analysis are available on his Substack page. Some highlights follow. Private equity firm Apollo Sports Capital became majority shareholder in Atlético Madrid last November, buying a reported 55% stake. Following this deal, Quantum Pacific, founded by Israeli billionaire Idan Ofer, is the second largest shareholder with a stake of roughly 25%, while American investment firm Ares Management now has 5%. Gil Marin has seen his stake reduce to 10%, though he will remain as CEO, while club president Enrique Cerezo is down to 3%. Apollo’s investmen...