Premier League clubs are keen to boost their commercial income by attracting new sponsors, not least from the lucrative and still under exploited Asian market. However, they can get themselves in hot water by doing so as Liverpool FC have found. In July they thought they had found an environmentally friendly winner when they signed up a company that produces mineral water at a Tibetan glacier. The Hong Kong-listed Tibet Water Company became the club's 'official water partner' in China in July. In return the company was promised digital media rights and access to players. However, the Free Tibet Group has started a campaign against Liverpool's partnership, arguing that by working with the company the club was in effect condoning human rights abuses stemming from China's occupation of Tibet in 1950: Campaign Beijing considers that Tibet is an inseparable part of China, although it operates as an autonomous region. The Chinese Government says that it faces a d...