I am always suspicious of stories that claim that 'the Premiership bubble is about to burst'. They usually reflect the tall poppy syndrome, a resentment of success. Whilst it is true that domestic television revenues have plateaued, those from overseas continue to increase. However, there may be some real changes taking place. Karl Marx was wrong about many things, and his disciples got things even more wrong, but he had one important insight, the way in which technology drove change. In a sense, Saint-Simon had already had that insight, but he believed that science and technology would solve everything, a view which is certainly still widely held. Just as satellite broadcasting made the riches of the Premier League possible, so digital technology provides a new set of challenges. It could well lead to a totally free market system in which more power is restored to the consumer, rather than the sofa fan being at the mercy of Sky and other providers. As it is, as someone...