From his Zurich base, the authoritative Swiss Ramble analyses the recently published 2019/20 accounts of Reading FC. It doesn't make for comfortable reading and brings home the financial challenges facing Championship clubs seeking promotion if they don't have parachute payments. This was the third season that Reading were under the control of Chinese businessman Dai Yongge (and his sister Dai Xiu Li), who own 96% via Renhe Sports Management Co Ltd. Former manager Mark Bowen said, “He has spent a hell of a lot of money on the club and still wants to spend money.” The club’s loss increased from £30m to £42m, largely due to no repeat of prior year’s £8m from sale of the training ground and £2m other operating income. Revenue dropped £3m (16%) from £21m to £18m. Profit on player sales fell £0.8m to £1.6m. This is one of the lowest gains in the Championship. The Royals have made very little from player sales, averaging only £4.2m a year since 2011. Much poor recruitm...