After lengthy delays, Fulham’s shiny, new Riverside Stand has finally opened, creating “a unique Thameside destination with first class facilities for supporters and partners on match days, as well as for the wider community year-round”.
This ambitious project has increased Craven Cottage’s
capacity by around 4,000 to 29,600, while it has also taken advantage of the
club’s fantastic location and wealthy catchment area by including two Michelin
star restaurants, a rooftop swimming pool, corporate hospitality and event
space, all benefiting from views of the Thames.
Chief executive Alistair Mackintosh observed, “Fulham is the
sort of club that can have a business class or first class and have fans that
turn left on a plane.”
Indeed, there is also an exclusive members club – with a
football season ticket as an optional extra. It’s fair to say that “the times
they are a-changing”, as this is a long way from the traditional pie and a
pint.
However, in a world where clubs face the twin challenges of
competing with wealthier rivals and complying with Profitability and
Sustainability Regulations (PSR), this development does make sense – even
though the payback on a substantial investment costing an estimated £350m will
take a considerable time.
A review of Fulham’s finances helps explain why the
Riverside development is so important to the club’s business model, using the
most recent accounts. These are from the 2023/24 season, when they finished
13th in the Premier League, while also reaching the semi-finals of the Carabao
Cup, before losing to eventual winners Liverpool.
Fulham’s pre-tax loss widened from £26m to £33m, despite
profit on player sales rising from £9m to £33m. Revenue “remained consistent”
at £182m, but there was a sharp increase in operating expenses, which shot up
£34m (15%) from £217m to £251m.
There was good growth in both commercial, which rose £6m
(26%) from £23m to £29m, and gate receipts, up £3m (21%) from £15m to £18m.
However, this was offset by a £9m (7%) reduction in broadcasting from £144m to
£135m, due to finishing three places lower in the Premier League.
Player sales
Up until last season, Fulham had not made much money from
player sales, generating a profit of just £21m in the three years before then.
Furthermore, they have only exceeded a £20m gain on three occasions.
Fulham made £33m from player sales, which is a new club
record, mainly thanks to the big money sale of Aleksander Mitrovic to Saudi
club Al-Hilal. Even after significantly
increasing the profit compared to the previous season, this was still towards
the lower end of the Premier League. Nine clubs made more than twice as much,
with four of them generating more than £100m, namely Chelsea £152m, Manchester
City £139m, Brighton £110m and Nottingham Forest £101m.
This season will also be decent, following the sales of Joao
Palhinha to Bayern Munich and Jay Stansfield to Birmingham City, with the club
advising that it has made £43m profit from player sales.
Losses are nothing new for Fulham, as the last time they
made a profit was way back in 2010/11. Since Shahid Khan bought the club in
July 2013, they have posted £417m of losses, averaging £38m a year.
The club has been hindered by its policy of buying older
players with Premier League experience, which helps its prospects in the
short-term, but is not conducive to large player trading profits.
Long term losses
Losses are nothing new for Fulham, as the last time they
made a profit was way back in 2010/11. Since Shahid Khan bought the club in
July 2013, they have posted £417m of losses, averaging £38m a year. This includes more than quarter of a billion
Pounds in the last five years alone, when the owner twice absorbed huge losses
in a bid to return to the Premier League as soon as possible, then continued to
lose money in a bid to survive in the top flight.
Fulham’s £257m loss in the last five years is one of the
highest in England, with only five clubs in the Premier League having a worse
performance, though some lost a lot more, especially Everton £442m and
Manchester United £358m. Only four
Premier League clubs have made a higher operating loss than Fulham’s £337m in
the last five years, though their West London neighbours Chelsea lost a
staggering £926m.
Broadcasting is by far the most important revenue stream,
accounting for 74% of total income, followed by commercial 16% and match day
10%. Fulham’s £182m revenue is still
firmly in the bottom half of the top flight at 14th highest, sandwiched between
Everton £187m and Wolves £178m. For
some more perspective, they were miles below the Big Six, four of whom
generated more than three times as much as the Cottagers: Manchester City
£715m, Manchester United £662m, Liverpool £614m and Arsenal £614m.
Even though they might be no great shakes in the Premier
League, Fulham were 28th in the Deloitte Money League, which ranks clubs
globally by revenue, i.e. not far behind a famous old club like Benfica.
Despite last season’s increase, Fulham’s 24,311 attendance
remains one of the smallest in the top flight, only higher than four clubs,
namely Burnley 21,153, Brentford 17,082, Luton Town 11,276 and Bournemouth
11,108.
Fulham have said that the new Riverside stand will create
important new revenue streams, but they have not quantified how much they
expect this to deliver.
Ticket prices have attracted a lot of attention at Fulham in
the past few years. These were frozen in 2021/22, but there have been rises
every season since then, including a couple of significant increases: 10% after
promotion in 2022/23, followed by an even bigger 18% in 2023/24.
The prices in the new Riverside Stand are even more
striking, as the cheapest is £1,250, while the club has also introduced a new
Platinum level at £3,000, which is the most expensive seat in the Premier
League outside corporate hospitality.
Fulham’s wage bill rose £16m (11%) from £139m to £155m, which
was another club record. In fact, their wages have significantly increased by
£65m (71%) since promotion from the Championship two years ago. Fulham’s £155m wage bill was the 12th highest
in the top flight, just behind Everton’s £157m. Fulham’s 85% wages to turnover ratio was
actually the second worst ratio in the Premier League.
Fulham’s other expenses rose £5m (18%) from £31m to £36m, so
these have more than doubled in the two years since promotion. The costs of
operating in the Premier League are invariably higher than the Championship,
but all clubs have been adversely impacted by the impact of high inflation on
services and utilities.
This was yet another all-time high for Fulham, but still on
the low side in the top flight, miles below the likes of Manchester City £190m,
Liverpool £167m and Tottenham £159m. This
cost category is likely to further increase as a result of the new facilities
offered in the Riverside Stand (which will also be the case for depreciation).
Transfer spending
Fulham spent £88m on player purchases, mainly on Alex Iwobi
from Everton, Calvin Bassey from Ajax, Timothy Castagne from Leicester City and
Raul Jimenez from Wolves. In addition, Adama Traore arrived from Wolves on a
free transfer, while Armando Broja was signed on loan from Chelsea. Although this was the club’s second highest
ever outlay, it was still pretty low for the Premier League, with six clubs
spending more than £200m, led by Chelsea £553m, Tottenham £272m and Arsenal
£256m.
Fulham have been fairly consistent in their player purchases
in the last two seasons, averaging £87m. This means that they have spent £302m
on player purchases in the last five years, which is around 50% more than the
£206m outlay in the preceding 5-year period (including £120m in 2018/19 alone9,
so they have really ramped up their activity in the transfer market.
Even though Fulham have increased their spending, this is
still nowhere near the big boys. Looking at player purchases for the last five
years, Fulham only spent more than five other Premier League clubs, namely
Crystal Palace, Burnley, Brentford, Sheffield United and Luton Town.
Debt, interest
payments and funding
Fulham’s gross debt significantly increased from just £1m to
£125m, as this was the first time in seven years that Shahid Khan did not
convert his loans into equity, though £75m was converted after these accounts
closed.
An incredible £907m of debt has been “written-off” in this
way since 2012: £695m by Khan plus another £212m by former owner Mohamed Al
Fayed. Otherwise, Fulham’s debt would be absolutely enormous.
Immediately after these accounts Fulham took out a £125m
loan facility with JP Morgan Chase in relation to the completion of the
Riverside Stand, repayable within five years. Interest is charged at SONIA plus
3.625%, so currently around 7.7%.
To date, thanks to the regular debt conversion, Fulham have
paid hardly any interest on their loans, e.g. only £0.3m in 2023/24, while
others have had to shell out much higher sums, especially Everton £44m,
Manchester United £36m and Tottenham £29m.
Looking at the holding company, Cougar Holdco London
Limited, Khan has provided Fulham with an incredible £863m of funding, all of
which has been converted to equity, including £530m in the last five years
alone.
This works out to an average of £78m a year since he bought
the club in 2014, so he has essentially signed a cheque for around £1.5m a week
ever since his arrival at Craven Cottage, which is a great deal of money by
anyone’s standards.
In fact, in the last five years, Khan’s £530m funding was
the second highest of any owner in the Premier League, only surpassed by
Chelsea. However, that was more than all the other aspirational clubs,
including Aston Villa, Everton and Newcastle United.
The club is fortunate that its owner Shahid Khan continues
to provide significant financial support. The likelihood is that this funding
is going to be required for some time yet.
After yesterday's win Fulham still have a chance of playing in Europe again so good luck to them. If I win a decent prize on the Premium Bonds, I might treat myself and my partner to hospitality in the Riverside Stand!
Comments
Post a Comment