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Why high rollers are moving into football

This is very technical high finance stuff, but scroll down to the section on 'relevance to football finance'. It's quite scary from the perspective of the average fan, but helps us to understand why high rollers are investing in loss making football clubs:  https://theesk.org/2026/08/23/the-analysis-series-private-credit-governance-and-relevance-to-football-financing/
Recent posts

Levy's anomalous status at Spurs

It is now nearly a year since Daniel Levy was dismissed as Tottenham Hotspur chairman by the Lewis family.  It has been 12 months of dramatic twists and turns, with Spurs avoiding relegation on the final day of the Premier League season, and then spending unprecedented sums this summer to try to make sure such a scare never happens again. But while most fans focus on the football — and a dubbing by Brentford   — another set of issues have been bubbling away separately. These relate to Levy’s continued position as a minority shareholder in the club. This has been in the news for much of this summer, even as we approach the first anniversary of Levy’s dismissal, and specifically this month, after he missed the opportunity last week to participate in the Lewis family’s latest equity injection into the club. On Thursday morning the club confirmed that his shareholding has been diluted, down by roughly two per cent, after the creation of new ENIC shares. Levy’s dism...

Top flight clubs need to contain cost growth

The authoritative Swiss Ramble provides an overview of Premier League finances.  Much more Information and analysis is available on his Substack page. The Premier League has now lost money seven years in a row. Obviously, this was adversely impacted by the pandemic, which led to the huge losses reported during the COVID seasons with £992m in 2019/20 and £689m in 2020/2.   However, it has not been much better since then, losing a hefty £2.3 bln in the last four seasons, leading to an annual average loss of £564m.   That represents a dramatic worsening compared to the performance before the pandemic, e.g. it generated £786m profit in the four seasons up to 2018/19. ‘ Creative accounting; The Premier League’s losses in recent years would have been even higher without the inclusion of exceptional gains from selling assets to other group companies.   This amounted to a record £293m in 2024/25, including Newcastle United £133m, largely from the sale of St James’ Park...

Spending to survive

Europe’s top spenders in the summer transfer window include some familiar names. Chelsea lead the way with a net spend of €245mn, followed by Arsenal and Real Madrid, according to Transfermarkt data. More surprising is the presence of Ipswich Town and Coventry City, sides newly promoted to the Premier League, in fourth and fifth place.  Ipswich have spent a net €159mn on the likes of attacking midfielder Julio Enciso as they seek to retain their place after a second promotion to the Premier League in three years, while Coventry’s owners have authorised a net spend of €138mn for the club’s return to the top division for a quarter of a century. The net spend of both exceeds that of Liverpool, the two Manchester clubs and reigning European champions Paris Saint-Germain, although this could change by the time the window closes on September 1. It is conventional wisdom that promoted clubs must spend big to have any hope of competing against the established sides ...

Concerns at West Ham, but it's a long old season

West Ham are not facing an immediate crisis, but the financial imperative of returning to the Premier League at the first attempt is becoming apparent. The club lost £104.2million on a revenue of £227.5million in the 2024-25 financial year, while employment costs climbed to £175.9million, a club-record high. The club’s own accounts had already warned that a liquidity shortfall was forecast in summer 2026, even before the “severe but plausible” scenario of relegation was considered. Kieran Maguire, the football finance guru, estimates West Ham face a £100million-plus reduction in annual revenue as a result of relegation. He calculates that broadcasting income could fall from about £132million to £45million, with commercial income also potentially falling sharply. The most eye-catching number attached to West Ham’s most recent financial accounts is the almost £195.8 million owed to other clubs in player-related transfer payments, but this does not necessarily represent an immediate c...

The changing pattern of shirt sponsorship

Finance and tech companies have piled into Premier League club sponsorship this season after a ban on gambling operators appearing on the front of shirts opened up some of football’s most valuable advertising space to new bidders. Betting firms have featured on the front of more than half of Premier League shirts over the past two seasons, but a ban agreed by clubs in 2023 came into effect this summer, prompting teams to find new deals. L Lynsey Pennie-Douglas, head of UK client strategy for Nielsen Sports, told the Financial Times that the changes amounted to “a genuine reset” for the sponsorship market. “Over the past decade, the value of that real estate has risen dramatically,” she added. For clubs outside of the league’s so-called big six — Arsenal, Manchester City, Liverpool, Manchester United, Chelsea and Tottenham — the average value of front-of-shirt deals has grown from £3.4mn in 2016-17 to around £9mn a year for the new season, according to Nielsen. Crystal Palace have s...

Coventry's roller coaster ride

For years, Coventry had lived a charmed life in the top flight, pulling off a few dramatic escapes either side of a glorious FA Cup success in 1987.  I knew someone who spent a season with the club writing a book in the anticipation of relegation: they stayed up. But by May 2001, making the short trip to Aston Villa for their penultimate game, they needed a minor miracle.  It didn’t happen, but fans hoped they would soon return. Those next 25 years saw three relegations, one administration and, worst of all, two periods of exile from their own city, forced to play their home matches in Northampton and Birmingham due to a bitter rent dispute between Coventry City Council, which part-owned the stadium, and SISU Capital, the hedge fund that bought the club in 2007. Sky Blues fans had more than their fair share of setbacks For a time, Coventry became the ultimate illustration of English football’s need for governance reform: playing in front of meagre crowds 35 miles away in N...