Stoke City were once a solid mid-table club in the Premier League, but they have struggled to return despite considerable support from the club ownership. In many ways the club''s fate reflects the economic challenges faced by the Potteries as what remains of the historic Potteries industry succumbs to high energy prices. Time for the Swiss Ramble to review the club's finances with his usual forensic analysis. Much more on his Substack page. Stoke have consistently under-performed since their relegation from the Premier League in 2017/18, finishing in the bottom half of the Championship eight seasons in a row, despite being backed by the wealth of bet365. Stoke did very badly financially, but without the compensation of doing well on the pitch. Stoke have posted losses in six of the last eight seasons, the only two exceptions being the years that benefited from substantial loan write-offs. This is very different from their time in the Premier League, when the club c...
When football finance guru Kieran Maguire seems flashing lights in a club's loan deal, I become concerned. He is the leading football finance expert in the UK. Hull City have borrowed £55m against their stadium and training ground yet they should get £30m from the Premier League before long. What is going on? https://www.bbc.co.uk/sport/football/articles/cpwel48y51do