Liver;pool have signed a shirt deal with Turkish Airlines, the fourth largest in the world, that is worth in excess of £300m over five years. The club believe that the deal is the most valuable in Premier League history, although Manchester United have made similar claims. The new deal will take over from that with Standard Chartered in June 2027 which was estimated to be worth £50m a season compared with £60m for the new deal. Standard Chartered will remain as a global partner. They have been Liverpool's front of shirt sponsor since 2010. The club have had only three such partners in the last 35 years, Carlsberg preceding Standard Chaetered. A deal for sleeve sponsorship is also up for renewal. Expedia's branding has been worth between £9m and £12m a year. The kit deal with Adifdas is worth £90m a year.
Barcelona has topped revenues of €1 billion, but remains one of the most indebted clubs in world soccer: https://forzafootball.com/news/barcelona-announce-record-breaking-finances-but-still-trail-real-madrid-159443561 The club has boosted its finances with a new commercial deal: ysscores.com/en/news/14037095/fc-barcelona-boosts-its-finances-with-a-new-commercial-deal