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Franchise club offers free admission

The award of the Wimbledon 'franchise' to MK Dons has long troubled football fans and fortunately the experiment has not been repeated.   Wimbledon fans formed their own successful  phoenix club which is in a higher division. But MK Dons have had trouble filling their 30,000 stadium.  For Saturday's game they offered free admission and managed to attract 23,465, an attendance record, Their highest average attendance was 13,000 in the Championship in 2015/16, but this season it has been around 7,500. The problem is that it still looks like an artificial club in an artificial city.   Many local residents have existing affiliations to London clubs.  The city is accessible by good train services. Milton Keynes has its attractions as a place to live, but how far do residents identify with it?   Building a fan base will take time.
Recent posts

More troubles at Morecambe

The new independent football regulator could launch its first significant action after the troubled Lancashire club Morecambe appointed a senior executive who has been banned by Guernsey’s financial authorities for involvement in a fraudulent investment fund. Steve Dewsnip, 59, was appointed by Morecambe as their chief operating officer on February 19. The announcement came only days before the club were handed a transfer embargo by the National League for failing to comply with its financial rules. Dewsnip was director of a company which collapsed in 2016 leaving investors £37m out of pocket.  It was subsequently found guilty of conducting a fraudulent Ponzi scheme.   In August 2024 the Guernsey Financial Services Commission banned Dewsnip from involvement in a regulated entity. Morecambe had hoped that last August's takeover by Punjab Warriors would end a difficult time for the Shrimpers who are fighting relegation from the National League.   They had been pre...

Very good financial figures at Liverpool

The Swiss Ramble reviews the latest accounts of Liverpool FC.   The full analysis is available on his Substack page. Liverpool returned to profitability last season, as they swung from a pre-tax loss of £57m to a profit of £15m, a big improvement of £72m in the bottom line.   Revenue shot up £89m (14%) from £614m to a club record £703m, while profit on player sales more than doubled from £22m to £53m.  However, there was steep growth in operating expenses, which rose £61m (9%) from £684m to £745m, though net interest payable slightly decreased from £9.4m to £8.5m. One of the main drivers of the growth in Liverpool’s revenue was playing in the more lucrative Champions League, as opposed to the Europa League the previous season, which led to a steep increase in broadcasting, up £60m (29%) from £204m to £264m. There were also increases in match day, up £14m (14%) from £102m to £116m, and commercial, up £15m (5%) from £308m to £323m. Both these revenue streams estab...

Ashley front runner to buy Owls

Mke Ashley is one of several bidders who have submitted an offer to buy Sheffield Wednesday.   The exact number of bidders is not known, but American businessman David Storch is to have made an offer. Charlie Methevn, formerly involved at Sunderland and Charlton, is thought to be fronting a consortium (which seems to be his role in life). Administrators Begbies Traynor will announce their decision next Wednesday.   Around £18m is thought to be a suitable price, but any new owner would need to pump in cash to get them promoted from League One next season.  They will be helped by a large and strong fan base. Ashley is thought to be front runner as he should pass the EFL test for owners and directors and he can take over quickly.  He is worth over £3 billion according to the Sunday Times rich list. He wasn't popular at Newcastle, but may want to rebuild his football reputation.

Bradford City look like a good buy

There are still plenty of international buyers looking for clubs with potential.  Will the war in the Middle East dampen their enthusiasm?   Probably not for Americans who are currently the main movers and shakers.   They may feel even more 'bigly'. Bradford City look like one good prospect.   Owner Stefan Rupp, a German investor, bought the club with a business partner in 2016 but has been in sole charge since 2019. They were a League One side when he arrived, but were relegated in the year his partner quit and then returned to League One last year. They have spent most of this season in the play-off positions and are now fourth, six points clear of seventh-placed Huddersfield with a game in hand. Rupp has been listening to offers for years but has showing a bit more leg ever since last season’s promotion, hence the 31-slide “Welcome to Bradford City” presentation that arrived in the inbox.of Matt Slater, football business writer at The Athletic. ...

Stoke turns loss into profit

Good financial news from Stoke City as the club has turned a loss into a substantial profit while investing in infrastructure.  The club continues to enjoy the solid backing of the owners as it seeks a return to the top flight:  https://www.stokecityfc.com/news/2026/march/03/stoke-citys-accounts-released-for-24-25/

Poor decision-making has hit West Ham

Last night’s victory at Fulham was a significant one for West Ham and gives them hope of staying up.  However, major challenges remain.  Things look no better for West Ham off the pitch, as they swung from a £57m pre-tax profit to a £104m loss in 2024/25, the worst result in the club’s history. The following report summarises the forensic analysis of the Zurich based football finance guru Swiss Ramble.    Much more in depth analysis is available on his Substack phase. This represented a massive £161m deterioration in the bottom line, largely driven by profit on player sales falling £76m from £96m to £20m, while revenue also dropped £42m (16%) from £270m to £228m.   West Ham’s £104m loss is the second largest so far reported for 2024/25, only surpassed by Tottenham’s £127m (according to UEFA’s Club Finance and Investment Landscape report). Despite the steep reduction in the top line, operating expenses still rose £29m (9%) from £307m to £366m, while interes...