Tickets for Saturday’s opening game at Sunderland all went within a day of going on sale. Season cards, too, are long gone. Kit sales have never been higher and the club shop, two floors below that share certificate, has a snaking queue of supporters wishing to add Premier League badges to the sleeves of new shirts. Eight years were spent awaiting this moment. There was the ignominy of falling into League One and then the long, arduous road back that climaxed with promotion via the Championship play-off final in May. Those dramatic victories over Coventry City and Sheffield United are already the stuff of Wearside legend. There is the very real danger of the Premier League’s formidable strength quickly putting an end to Sunderland’s rise in the coming months but this is a very different club to the one that parted with English football’s elite. The ambition now is to be sustainable and strategic after a string of wasteful, aimless years began a ruinous slide captured in the Netfl...