After a few years of relative obscurity in the middle region of the Championship, Swansea City’s name has featured prominently in the sports pages recently after the arrival of a couple of famous new investors. First up was Ballon d’Or winner Luka Modrić, who said, “Swansea has a strong identity, an incredible fanbase, and the ambition to compete at the highest level.” He has been joined as a minority owner by the American rapper Snoop Dogg, who commented, “The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.” Swansea’s owners believe that such celebrity partnerships will help boost the club’s global profile, describing the investment as “an endorsement of the club’s ambition and vision”. More tangibly, this a clear attempt to help drive commercial growth, in much the same way as Hollywood’s Ryan Reynolds and Rob McElhenney have done for Wrexham, another Welsh club. ...