A replica of Mbappé’s Adidas-branded shirt, with his name on the back, retails for as much as £185 — or £200 for one with long sleeves and Champions League badges. The advent of the £200 shirt is seen by some industry executives as a byproduct of prevailing trends reshaping football finance. Merchandise is an increasingly important growth driver for clubs, as the media rights market slows significantly — and with onerous new regulations linking transfer spending limits with revenues, generating growth off the pitch is crucial to stay competitive on it. Revenues at the retail and licensing division of FC Barcelona — which charges fans £320 for a shirt with teenage star Lamine Yamal’s name in a limited edition font on the back — rose 55 per cent to €170mn last year. Manchester United’s retail sales grew 16 per cent to £145mn last year, despite flat revenue overall. Meanwhile, Liverpool FC has built a retail network across Asia and the Middle East, opening its 22nd store las...
Barcelona actually reported a pre-tax loss of €8m in 2024/25, though this was significantly better than the prior year’s €204m deficit, reports the Swiss Ramble. This was largely driven by a steep reduction in exceptional items, which fell from €225m to €10m, mainly due to movement in economic levers. As a reminder, Barcelona had pulled these famous levers (“ palancas ”) to raise funds, albeit at the expense of sacrificing income in the future. As it stands, Barcelona have made around €850m from pulling these financial levers, split between TV rights €665m, Barça Vision €112m and Personal Seating Licences €70m. Looking at the five seasons between 2019/20 and 2023/24, Barcelona’s reported loss was €298m, but if the €842m gain from economic levers is excluded, the underlying loss would have been a cool €1.1 bln. The good news is that on this basis Barcelona have actually posted profits in each of the last two seasons, first €20m in 2023/24, then €2m in 2024/25. In ...