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Buyers keen on clubs with a global brand

This week we learnt that Liverpool FC is in talks over a potential stake sale with a consortium backed by money from the Mittal family, but likely to include some US investors. A valuation of more than $6 bn would suggest the bullish thesis — that football clubs remain a good asset appreciation play — is still intact. Meanwhile Leicester City’s Thai owners also see now as a good time to attempt a sale. The club, which won the Premier League a decade ago, dropped into English football’s third tier last season. There are other clubs, including Crystal Palace, looking for investors — or potentially new owners. Is this a sign that the market is heating up again? Does the World Cup alter the equation? To some extent, nothing much has changed. Lots of clubs have been quietly open to offers for some time, but the bids haven’t come. Liverpool itself was in the market not so long ago, and ended up selling a very small stake to a fund with close ties to the existing owners. If any invest...
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Could Liverpool become an Indian owned club?

What is the real story behind the acquisition of a minority stake in Liverpool by wealthy Indian investors?  The steer from Fenway Sports Group (FSG), the Boston-based syndicate which has owned Liverpool since 2010, was that Bhatia’s group was in talks for a similar deal to the one FSG struck with Dynasty Equity in 2023, when that American investment firm bought about three per cent of the club for just under £150million ($200m). However, it would appear that a 30 per cent stake is at the top end of what the group is discussing with FSG, although the consensus number among analysts has been more like eight to 10 per cent, on an overall valuation for the club of £4.5billion ($6bn). A significant amount of money, then. But there is a big difference between these stakes in terms of cost and intention. At 10 per cent, most investors are saying they like the sector, and the place of the business concerned in that sector; but they are also saying they trust the majority own...

Forest's owner has deep pockets

Nottingham Forest received a further £38million ($51m) in shareholder funding across April, May and June of this year, taking total owner funding at the City Ground in 2025-26 beyond £100m. Forest, whose accounting year runs from July to June, received share injections in each of the final three months of that period: £11.5million in April, £15m in May and another £11.5m in June. In conjunction with £48.23m in September 2025 and £15.04m the following December, it means the club received £101.3m in a single year from above; Forest are 80 per cent owned by Evangelos Marinakis, who bought the club nine years ago and is its main benefactor. The latest injections, which appeared in filings at UK Companies House on Wednesday, lay bare the cost of running Forest, even in a season where they progressed to the Europa League semi-finals. Per  The Athletic’s  estimate, that run garnered around £21million in prize money, though that was mostly offset by reduced takings at home. A fall...

Liverpool in talks to sell minority stake to Mittal

A consortium of investors led by Amit Bhatia and backed by the Mittal family is in talks to buy a significant minority stake in Liverpool Football Club, in a deal that would value the English Premier League side at more than $6bn.   Owners Fenway Sports Group are interested in capital investment rather than a complete takeover. The investor group headed by Bhatia, the son-in-law of steel tycoon and billionaire Lakshmi Mittal, has hired advisers to work on the offer and is in active talks with Liverpool’s current US owners Fenway Sports Group, according to people familiar with the matter. The football club was expected to be valued at more than $6bn in any transaction, three people said, one of the highest in football history. The attempted deal underlines the continued appeal of England’s top-tier football clubs and the global reach of the Premier League. People familiar with the talks stressed to th Financial Times   that no deal had yet been struck and there was n...

Bayern's finances put European rivals to shame

The governance arrangements in the Bundesliga have long drawn rather uncritical admiration from fan groups in the UK, but I take a more sceptical view of the German Sonderweg in my book Political Football.  (The publisher has now gone out of business but cheap pre loved – or not – copies are relatively available, or I can send an electronic copy free). Looking at Bayern Munich, the authoritative Swiss Ramble notes that Bundesliga clubs are actually less transparent than their counterparts elsewhere.    Polite requests from his Zurich fastness for more information have produced little response. What follows are the main points from the Swiss Ramble’s analysis of Bayern, much more analysis is available on his Substack page. Unlike many other clubs, which rack up enormous losses in the pursuit of sporting success, Bayern have also performed very well off the pitch, so this article will delve into their finances to try to understand what drives their “Bavarian model”. ...

Regulator nets Shrimps

At all levels of football lawyers are the key players these days and Morecambe are taking legal advice before responding to a censure notice issued by the independent football regulator, the first of its kind under the new regulatory regime The IFR claims that two of the club's directors, Katjie Singh Morni and Harjit Singh, are in breach of Section 65 of the Football Governance Act. It is stated that they responded to requests for information about the running of the club a month late and without fully addressing the questions asked. The club's response is here:  https://morecambefc.com/news/independent-football-regulator-warning-notice-1784232143191

Brand Bellingham - and Brand Beckham

What lay ahead?   Jude and his brother in Leamington kit where his police sergeant father was a star part-time striker, although the family came from Stourbridge. Never mind brand Beckham – although he has been doing well with a range of television adverts in the World Cup.    It’s the lad from Stourbridge who is attracting the attention of the world’s top brands. There are few things that unite LVMH and McDonald’s. But the luxury goods group and the fast-food giant have both turned to the same man to promote their brands: Jude Bellingham. The England midfielder has been one of the standout players at the World Cup. Bellingham, 23, is among a generation of young superstars, alongside Erling Haaland and Lamine Yamal, taking up the mantle from Lionel Messi and Cristiano Ronaldo in a sport where younger fans increasingly follow individual players rather than teams. Sports business website Sportico estimates that Bellingham is the ninth highest-paid player at the World ...