Newcastle United have struck a three-year front-of-shirt sponsorship deal with KNOX Hydration worth around £60million ($80.6m). The South African sports drinks company are already paying £6m a season for three years from July 1 to rename the training ground ‘The Knox’, and have now committed to succeeding Sela as the main kit partner. Unlike Sela, which is owned by Saudi Arabia’s Public Investment Fund (PIF), Newcastle’s majority stakeholders, KNOX is not affiliated with the sovereign wealth fund. For 2026-27, KNOX will pay up to £10m, given Newcastle’s new — and controversial — home kit went on sale last week without a sponsor. But for the following two seasons, that will increase to up to £25m annually, depending on bonuses being met, with the £6m training-ground naming rights fee on top in each of those three years. Newcastle will also work with KNOX to launch a unique club-linked drinks brand, which they hope will bring in additional revenue to aid their ...
Things have changed a lot at Craven Cottage since Tommy Cooper was chairman. Fulham are arguably London’s poshest club. As their chief executive has said, Fulham supporters turn left on the plane. I remember going there some years ago and was placed next to home supporters who were wearing suits. The club also experimented for a while with having a section for ‘neutral’ fans. The following analysis draws on the latest report from the Swiss Ramble. The accounts are now a year old, but as the forensic analyst observes from his Zurich lair, the business model remains much the same. i.e, the amount the owner has to shell put would consume all my non-property assets in five days. Under Silva, Fulham have established themselves as a solid Premier League club, losing their tag as a “yo-yo” club. Before the arrival of the Portuguese coach, on the previous two occasions that they were promoted to the top flight they had failed to avoid an immediate ...