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Sunderland FC targets similar US cities

Premier League football club Sunderland is targeting major US cities that identify with its industrial heritage as tougher financial rules push England’s leading clubs to seek out fresh sources of revenue. Tom Burwell, the club’s chief executive, said he wanted to tap into Sunderland’s history of mining and shipbuilding, as well as its regeneration this century, as a way to drive interest in the team beyond its home in north-east England.   “Our opportunity is to build on an identity and a business that’s deeply rooted in the 30km radius of Sunderland,” he told the FT. “It’s our responsibility to land that story in markets that we’re able to, then grow fan bases and ultimately grow revenues.” Burwell singled out Philadelphia, Pittsburgh and Detroit as big post-industrial cities where Sunderland’s story had struck a chord during their recent pre-season tour of the US. “Our view on North America is to be highly targeted alongside partners and distribution platforms, and wrap our ve...
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Arsenal bring in the management consultants

Arsenal have drafted in major global management consulting firm Boston Consulting Group (BCG) to conduct strategic exercises that explore operational improvements at the club. The Premier League champions could look to cut costs but are also eying improvements in other areas of the club to ensure they maintain their current status in the game. From a financial perspective, Arsenal announced record revenues of £691million ($934.4m) while almost breaking even with an overall loss of £1.4m for the 2024-25 season.   Their underlying operating losses before the disposal of player registrations did grow from £50m in 2024 to £65m in 2025, however. Overall operating costs rose by £53m from £147.9m to £200.8m, which at the time, Arsenal said reflected increased staging costs, specific direct costs of delivering increased revenues, certain residual property matters and inflationary pressures. A really top football club has to find different ways of staying ahead of the curve, many of t...

Sale of minority stake in Chelsea yields a profit

It is  possible to invest in a football club and walk away quids in. Mark Walter is expecting to make a profit when he sells his 12.8 per cent stake in Chelsea to majority owner Clearlake Capital.   Co-owner Todd Boehly, who also owns 12.8 per cent of the club, and Walter are in talks with Clearlake to be bought out. Both men, along with Hansjorg Wyss (12.8 per cent) and Clearlake (61.5 per cent), formed a consortium to buy Chelsea from the sanctioned Roman Abramovich for £2.3billion in June 2022. An agreement with Clearlake to purchase Walter’s and Boehly’s shares is close, reports The New York Times. The possibility of a buyout within the consortium has been there since  The Athletic reported a breakdown in relations between Boehly and Clearlake two years ago. Sources close to the U.S. private equity firm have always insisted they had no interest in selling to Boehly or Walter, and were more likely to increase its shareholding than walk away.

England dominates the top European clubs

The Swiss Ramble uses his unrivalled data bank and forensic skills to analyse the financial performances of the top 15 clubs in Europe.  Much more in depth analysis can be found on his Substack page. England still dominate the top 15 with the usual Big Six (Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur), while the next highest contributors with three apiece are Spain (Atletico Madrid, Barcelona and Real Madrid) and Italy (Inter, Juventus and Milan). Germany provide two clubs (Bayern Munich and Borussia Dortmund), while Paris Saint-Germain are the sole French representative. Looking at the combined results for the top 15 clubs, they still lose money, but there has been a significant reduction in losses (excluding exceptional items) from £1.4 bln in 2021/22 to £257m in 2024/25.     The Premier League’s average loss widened from £55m to £70m.   Three of the other leagues swung from a loss in 2021/22 to a profit in 2024/25, ...

Clash of the regional capitals

This evening two of the north’s greatest football clubs meet when Leeds play Newcastle United.  Both represent regional capitals (Manchester is not capital of the whole north).   Even the Everton supporting prime minister had to come to the north-east for the Great North Run. It will be a curious walk to Elland Road for Newcastle United fans on Monday evening. The caged tunnel down which away supporters were funnelled has gone. The Norman Hunter Suite that sat next to the entrance to the visiting section has been demolished. Instead, amid what will probably feel more claustrophobic for the 2,960 supporters from Tyneside, will be the white walls of a building site, housing the cranes, diggers and machinery that have already started the transformation of one of English football’s most atmospheric grounds. That main stand development, which could be finished by 2028 and will increase the capacity of Elland Road to 48,000, is the most visual display of ambitio...

Arsenal can splash the transfer cash

From his Zurich fastness, the Swiss Ramble considers whether Arsenal’s transfer spending has been constrained by financial regulations.   His workings out and much more interesting detail can be found on his Substack page. By most standards Arsenal had a decent transfer window, as they managed to strengthen their midfield and defence, but many of their fans were still left disappointed by the absence of a marquee signing in attack. Excluding the various add-ons, Arsenal’s £196m gross spend was a lot lower than many of their rivals, so it was less than half of Manchester City’s £458m, while four other clubs splashed out more than a quarter of a billion, namely Chelsea £362m, Tottenham £319m, Newcastle United £274m and Aston Villa £261m.   Of course, many of these clubs also sold well, especially Chelsea £419m, Aston Villa £318m, Manchester City £301m and Newcastle United £243m, all of whom generated significantly more than Arsenal’s £103m. Is the club sailing close t...

A shrewd move

In the unlikely event of an American consortium asking my advice on buying an EFL club, I would say go for a ‘stand alone’ club, on that has no rivals in its vicinity.  Shrewsbury Town meets that criterion, being the only EFL club in Shropshire or Salop. Salop is a very rural county by English standards.    The county town is Shrewsbury.   To its east is the ‘new town’ of Telford which has its own non-league club and also quite a big Wolves following.   Salop has quite a high retired population who may have historic allegiances elsewhere. So it’s a challenge.   It reminds me in many ways of Shropshire pop group T’ Pau of ‘China in my Hands’ fame.   I still have their vinyls, but friends dismiss them as one hit wonders. T’ Pau may just have a nostalgic following, but the Shrews can be revived. Former U.S. and Premier League goalkeeper Brad Friedel is part of an American group that is trying to buy English Football League strugglers Shrewsbury Town...