The first weekend of the Premier League season was also the beginning of an end. A new campaign that kicked off with Liverpool’s 4-2 win against Bournemouth on Friday will be the last to see gambling sponsors on the front of playing shirts, closing the book on over two decades of financial support. More than half of the Premier League’s 20 clubs have a gambling firm as their primary sponsor and they soon must look elsewhere for solutions to a commercial shortfall that collectively runs to £100million ($135m). There will still be the chance to display betting firms on the sleeves of kits, advertising boards and on training wear, but it is forecast that the value of some sponsorship deals could be halved in the next 12 months. Eleven clubs — Aston Villa, Everton, West Ham United, Wolverhampton Wanderers, Nottingham Forest, Fulham, Crystal Palace, Brentford, Bournemouth, Burnley and Sunderland — are all having one last dance with a betting platform this season. It has typically be...