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Why Leeds want a Premier League 2

Kieran Maguire of the PriceofFootball has taken a look at the case put forward by Leeds United owner Andrea Radrizzani for a Premier League 2. His argument that the club is on TV more than any other in the Championship but has the lowest proportion of broadcast income to total percentage does explain why Radrizzani so unhappy, although he may have ulterior motives too.

Maguire points out that Championship clubs already generate 53% of their income from TV, compared to 61% in Premier League, so on a proportionate basis the gap is narrower than many perceive. If one strips out generous parachute payments TV only generates less than one third of Championship money.

In the Championship there is much greater reliance on matchday income, especially if parachute payments are excluded. In the Premier League only five clubs have less than half their total income from broadcasting.

He observes that in the Championship Leeds leverage on the number of TV appearances by using this to negotiate more valuable commercial deals. The importance of sponsors much greater in this division to nearly all clubs.

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