Every time we have a World Cup the newspapers are full of articles saying what a boost it will be to the economy. It is the case that supermarkets and pubs do well. However, in terms of the economy as a whole, if people spend more during the World Cup, they won't have it to spend later. Real incomes have been stagnant until recently and even though they are now increasing, this is not happening across the board.
However, top restaurants in London took a hit during the World Cup. Quaglino's and Le Pont de la Tour lost quarter of a million pounds every time England played. This says something about how much it costs to eat there. I am also quite surprised that their clientele was interested in football rather than rugby or tennis. However, it just underlines the universal appeal of football.
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