Generating record revenue of €750.9m, Real Madrid return to first place in the Deloitte Money League for the first time since 2014/15, posting the second-highest lead over second place (FC Barcelona) in Money League history (€60.5m). Overall, the 20 highest earning football clubs in the world generated a record €8.3bn (£7.4bn) of combined revenue in 2017/18, an increase of 6% on the previous year.
Real Madrid become the first club to generate more than €750m and regain their place as the highest revenue generating club in world football, making it a record twelfth time at the top. The top 20 highest earning football clubs for the 2017/18 season, with combined revenues growing 6% to €8.3bn, a new record.
FC Barcelona climb one place to second, making it a Spanish one-two at the top of the Money League, whilst Manchester United slip to third. Tottenham Hotspur make it into the top 10 for only the second time, having last appeared in 2006/07. A record six English clubs feature in the top 10.
Manchester United had enjoyed two straight seasons at the top of the rankings, despite not having won the Premier League since 2013 and not getting beyond the quarter finals of the Champions League since 2011. Liverpool achieved the largest revenue rise among the 10 richest clubs after its run to the Champions League final last season. The club increased revenues from €424.2m in 2016/17 to €513.7m in 2017/18.
Manchester United has remained a formidable marketing machine, able to exploit its global fan base to keep it financially ahead of rivals. Last year, it earned €666m in revenues, more than a third of which were from commercial contracts.
Real Madrid exploited its recent European victories to improve its own sponsorship deals to overtake United, gaining a €54.8m uplift in commercial revenues last season.
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