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Has playing performance hit United's commercial income?

One of Manchester United's financial strengths has been its success in attracting commercial income. A sophisticated marketing operation has attracted sponsorships on all sorts of aspects of club activity from some unlikely companies. For example, Casillero del Diablo are their official global wine partner. Mlily are their official global mattress and pillow partner.

At the regional level, Donaco are Official Casino Resort Partner of Manchester United for Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea. Somewhat unfortunately. Thomas Cook Sport are their official travel services provider. Banco Guayaquil are their Official Financial Services Affinity Partner of Manchester United for Ecuador.

However, examining the recently released 2018/19 accounts, the authoritative Swiss Ramble blogger comments: 'Somewhat disappointingly, the club's commercial income was slightly down from £276m to £275m. Despite Ed Woodward’s comment that “playing performance doesn’t really have a meaningful impact on what we can do on the commercial side”, this has been essentially flat for the last four years.'

He adds, 'To place this into context, United's £275m commercial income is still £43m higher than that of Manchester City at £232m. It is also at least £110m more than their next closest challengers: Chelsea £165m, Liverpool £154m, Tottenham Hotspur £109m and Arsenal £107m. However these are all 2017/18 figures.'

Chevrolet shirt sponsorship is £64m a season ($75m at current exchange rates), while the Adidas kit deal is an amazing £75m (though cut by 30 per cent if United fail to reach Champions League for two consecutive seasons). Aon pay £15m for training kit/facilities, Kohler £10m for sleeve sponsor.

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