For the most part, their 17 years in the second tier Ipswich Town felt like they were running to stand still, as the financial disparity with the parachute clubs continued to widen. In fact, things got worse before they got better, as the Tractor Boys were relegated in 2019 to League One, where they languished for four seasons before a dramatic change in their fortunes. The transformation was effected under the new owners, who purchased the club in April 2021 for a reported £40m. As a result, Ipswich Town became majority owned by the appropriately named Gamechanger 20 Limited, though the ultimate owner is a US investment firm, ORG. The new ownership group has certainly put its money where its mouth is to date, investing a lot into the squad and the club’s infrastructure. However, this looks like its part of a well thought-out plan, as shown by some astute recruitment. McKenna is the obvious jewel in the crown, but they also brought in former Bristol City chief executive, Mark Ash