Relegated from the Premier League last season, Sheffield United have been on the market for at least two years, during which time they have twice got into talks with guys who were all mouth and no money, convicted fraudster Henry Mauriss and Dozy Mmobuosi, who was last seen on the run from American justice in his native Nigeria. With those embarrassing experiences in mind, Sheffield United owner Prince Abdullah bin Mosaad Al Saud asked financial services firm Lazard to find someone who might be able to write a cheque that does not bounce. As Sheffield United are known as “the Blades”, a nod to the city’s status as a steel-making centre, Lazard has dubbed its search Project Saif, the Arabic word for blade. The 25-slide sales brochure leans heavily on the club’s long history, recent visits to the Premier League and “six critical, wholly-owned real estate assets”: the stadium, two training grounds, a hotel, an office block and a community sports centre. Among the other assets listed...