Skip to main content

The Hull City dossier: mistake after mistake

The Football Governance Bill should receive the Royal Assent later this month, having overcome resistance by Premier League clubs.  We will have to wait and see how effective it is in dealing not just with rogue owners, but those out of their depth, Cardiff and Hull offering examples of this problem.

Hull have been told by the English Football League (EFL) that their failure to maintain transfer payments would result in a penalty preventing them from spending money on new players until January 2027.

Hull were quick to confirm their intention to appeal last Friday, citing misunderstandings over the £1m owed to Aston Villa after loaning Louie Barry in January, but there are bubbling concerns over the club’s financial health in the Championship.

Now, The Athletic has revealed:

  • Hull had future commitments of almost £22m to clubs for players signed under Ilicali at the end of May
  • A debt of close to £3m is owed to former owner Ehab Allam
  • Several clubs have been approached with a request to delay transfer payments
  • Some suppliers have been forced to pursue the club for outstanding money

Hull maintain their financial position is strong before the new Championship season beginning in just over a month, but major cracks are appearing in Ilicali’s tenure. Given they only survived relegation last season on goal difference, a daunting season awaits if they are unsuccessful with their EFL appeal.

Ilicali, a 56-year-old media mogul and TV presenter in Turkey, has been one of the EFL’s most colourful owners during his three and a half years in English football.

A regular at Hull’s games home and away, he has been known to visit the Botanic Hotel pub, a short distance from the MKM Stadium, on matchdays to lap up the adulation. Ilicali had always been hugely popular. Hundreds of supporters have benefited from free coach travel to away games and holidays in Turkey. Another 30, selected from a draw of members, will join the club for their week-long training camp beginning on Sunday.

Ilicali plays the PR game astutely and has made no secret of his intent to bring Premier League football back to East Yorkshire for the first time since 2017. That has resulted in big spending and, as the EFL have noted, big liabilities.

In financial documents seen by The Athletic, dated the end of May, Hull still had £21.8million of future transfer commitments.  It is not unusual for clubs to structure payments in such a way, spreading the cost of new signings, but Hull’s case is made concerning by the fact they have advanced the fees agreed last summer with Ipswich Town to sign Jacob Greaves and Villa to re-sign Jaden Philogene. Those combined fees, totalling close to £30m, have now been settled.

There is scope for those deals to still bring contingencies based on future performances, but Hull’s transfer balance is uncomfortably high for a Championship outfit. No club without parachute payments detailed transfer debts that high in their most recent accounting year.

These were expensive mistakes on top of a cost base that has soared in the past three years. The players’ wage bill has climbed from £8.6m in 2021-22 to £27.4m last season, comfortably more than revenues, which were last published at £21.4m in 2023-24. 

Ilicali had been able to absorb these costs, but failing to meet obligations over Barry’s loan signing from Villa had damaging consequences. Hull owed the Premier League club £1m and not paying that back within 30 days saw the EFL take action over an agreement that cost in the region of £1.5m in wages and a loan fee. Barry made just four appearances.

A transfer embargo was placed upon the club before they were then informed that it would be followed by a three-window registration limit that ensures Hull, like Sheffield Wednesday, will not be able to pay money for permanent or loan signings until January 2027. It is a punishment the EFL typically sees as a means of protecting a club’s long-term health.“Perhaps there were some administrative errors, but I am sure the EFL will be understanding of our appeal, and we are confident in our case,” Ilicali told fans in an open letter published on the club’s website on Tuesday morning.

Cash flow issues are said to have been common, and in the week before their final game of the Championship season, all players were made to wait 48 hours for their salaries. That did not count as a late payment as the money arrived before the month ended, but correspondence from the club said the delay was down to an “overseas payment not yet being cleared into the club’s account”.

The Athletic has been told of a number of suppliers having to chase payment this summer, including one long-standing partner. Requests to other clubs, asking for a change to agreed payment terms, have been made in the past month to improve short-term cash flow. Hull say the issue stems from not receiving a scheduled payment for a player sold and that Ilicali was now covering the shortfall to rectify matters “as soon as possible”.

A total of 37 players featured in the club’s 46 Championship games in an underwhelming season that ended with Hull securing survival on the final day with a draw at Portsmouth, a result that condemned Luton Town to relegation instead.

Ilicali maintains his heart is with Hull this summer and beyond, with a Sky Sports documentary crew following his moves this season. There have been promises on social media to bring the good times back now that Hull have his full attention: he spent last year juggling his duties with being a board member at Turkish giants Fenerbahce, his childhood club. 

Acun Medya, Ilicali’s media company classed as the owners of Hull, have held exploratory talks over a sale, while an experienced football financier has been involved in negotiations on behalf of at least one interested party.

There is not a desperation to sell, but there is a willingness to listen to offers for a club bought for £20million three years ago. Any prospect of a sale will hinge on Ilicali’s stance on the debts of £60m.

I wish Hull fans a brighter future.   I have always enjoyed my visits to their city and remain a sigificant shareholder in one of their largest companies.

Comments

Popular posts from this blog

Threat of financial calamity removed from Baggies

West Bromwich Albion had effectively been in decline ever since the club was sold to a Chinese consortium in August 2016, paying a figure north of £200m to buy former owner Jeremy Peace’s stake. Controlling shareholder Guochuan Lai’s ownership was fairly disastrous for the club, but his unloved tenure finally came to an end after Bilkul Football WBA, a company ultimately owned by Florida-based entrepreneur Shilen Patel and his father Dr Kiran Patel, acquired an 87.8% shareholding in West Bromwich Albion Group Limited, the parent company of West Bromwich Albion Football Club. This change in ownership was urgently required, due to the numerous financial problems facing West Brom, including growing high-interest debt and serious cash flow concerns, following years of no investment from the former owner. Indeed, West Brom’s auditors had already rung the alarm bell in the 2021/22 accounts when they cast doubt on the club’s ability to continue as a going concern without making player s...

Fulham requires big funding from owner

After lengthy delays, Fulham’s shiny, new Riverside Stand has finally opened, creating “a unique Thameside destination with first class facilities for supporters and partners on match days, as well as for the wider community year-round”. This ambitious project has increased Craven Cottage’s capacity by around 4,000 to 29,600, while it has also taken advantage of the club’s fantastic location and wealthy catchment area by including two Michelin star restaurants, a rooftop swimming pool, corporate hospitality and event space, all benefiting from views of the Thames. Chief executive Alistair Mackintosh observed, “Fulham is the sort of club that can have a business class or first class and have fans that turn left on a plane.” Indeed, there is also an exclusive members club – with a football season ticket as an optional extra. It’s fair to say that “the times they are a-changing”, as this is a long way from the traditional pie and a pint. However, in a world where clubs face the tw...

A poor financial record, but new hope at Everton

I recently saw an amusing video online in which a group of Everton fans were rebuked in jest for being hopeful.  Football fans in general tend to swing between excessive optimism and excessive pessimism, but for many it seems that moaning is in their bloodstream (Spurs fans probably take the trophy).  However, Everton fans have had plenty to moan about on and off the pitch.   Let’s hope that a new era is about to begin for this grand old club. Everton’s 2023/24 financial results covered a fairly momentous season, when they ended up 15th in the Premier League, though they would finished three places higher if they had not received an 8-point deduction for breaching the Premier League’s Profitability and Sustainability Regulations (PSR). It was a worrying time for Everton fans, as the club faced a “perfect storm” of issues, including large financial losses, an ever increasing debt burden, a challenging stadium build and the tortuous sale of the club. There were eve...