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Amazon to show Premier League matches

The expected breakthrough of new media into Premier League games has happened at last. The line between television and the internet is becoming increasingly blurred. Amazon has won one of the remaining packages and will show 20 games from 2019-20: Amazon

The online streaming service has won the rights to show one round of midweek games and one round from a bank holiday.

The price has not been disclosed, but will not offset the reduced sum received from BT and Sky. However, it may have a knock on effect on international deals where there may be a concern about Amazon becoming involved.

Kieran Maguire of the price of football commented, '[The package] includes all matches on Boxing Day (26 December). Expect to see staggered kickoff times of midday, 3pm 5:30pm and 8pm to maximise return on investment. Good luck catching a bus or train home.'

Amazon Prime subscribers will be able to see the games free of charge, but others will have to pay. Amazon hope it will make them more competitive with Netflix.

BT has bought the other remaining rights package, paying £90m per year for exclusive live coverage of 20 midweek Premier League games each season. BT Sport are paying £90m to show 60 games a season for the midweek package. This works out at £1.5 million per match, compared to £10 million per match for the weekend matches.

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