Outgoing Premier League chief executive Richard Scudamore has praised globalisation. He said that he was proud of globalisation. He told The Times.'Only 50 per cent of the people in this country like football. We have other countries, Norway, Nigeria, where it is into the 80s. They like the Premier League more than England does.'
'In promoting and saying how proud you are of globalisation doesn't necessarily win friends. I don't think that's anything to do with football. I think that's to do with Britain. There is something odd about the British who don't seem to be able to entirely embrace globalisation.'
Britain has always been an outward facing nation highly integrated in the world economy and in a sense the Premier League is the latest manifestation of this. However, many people are unhappy about the neo-liberal policies associated with globalisation and the growing gap between a super rich elite and the poor, something which is also apparent in football.
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