Skip to main content

Liverpool aims to boost turnover

Liverpool want to push towards £500m in annual turnover, the benchmark that would allow it to compete with the two Manchester clubs and Real Madrid. Owners Fenway Sports Group do not have the deep pockets of the Arab investors in Manchester City and Paris St Germain.

One idea is to stage rock concerts, but the big trucks need to set up stages cannot pass through pitchside tunnels built in 1892. The last big concert at Anfield featured Sir Paul McCartney in 2008 and cranes were need to lift the stage over the top of the stands.

Anfield's capacity increased from 44.000 to 54,000 when its main stand was enlarged in 2016. That has added £12m annually in match day revenue and increased lucrative hospitality places to 7,500.

Around £200m has been spent on the stand, a £50m new first team training centre, and improvements to the pitch and access to Anfield. The club has planning permission to expand the Anfield Road stand by 6,000 seats before September 2019 but is still assessing the viability of the plan.

Dan Jones, head of Deloitte's Sport Business Group, estimated the Champions League run was worth €80m-€100m. It should lift Liverpool above Chelsea in the money league next season.

In the year ending May 2017 Liverpool's revenue increased by £62m to £354m. The club made a post-tax profit of £39m compared with a £21m loss the year before. Media revenue rose by £30m to £154m, commercial revenue increased £20m to £136m and match day income increased to £64m.

A net cash investment of £91m on players and infrastructure pushed debt up from £22m to £67m. Standard Chartered has signed up for another four year shirt sponsorship deal reported to be worth £160m. That is double the £25m it is believed to be paying from 2014-15 to 2018-19.

In an interview with the Financial Times chief executive Peter Moore admitted there is a tension between Liverpool's need to compete with richer rivals while retaining its identity as a club rooted in its community and the fans who create the atmosphere.

Labels:

Comments

Post a Comment

Popular posts from this blog

Threat of financial calamity removed from Baggies

West Bromwich Albion had effectively been in decline ever since the club was sold to a Chinese consortium in August 2016, paying a figure north of £200m to buy former owner Jeremy Peace’s stake. Controlling shareholder Guochuan Lai’s ownership was fairly disastrous for the club, but his unloved tenure finally came to an end after Bilkul Football WBA, a company ultimately owned by Florida-based entrepreneur Shilen Patel and his father Dr Kiran Patel, acquired an 87.8% shareholding in West Bromwich Albion Group Limited, the parent company of West Bromwich Albion Football Club. This change in ownership was urgently required, due to the numerous financial problems facing West Brom, including growing high-interest debt and serious cash flow concerns, following years of no investment from the former owner. Indeed, West Brom’s auditors had already rung the alarm bell in the 2021/22 accounts when they cast doubt on the club’s ability to continue as a going concern without making player s
1 comment
Read more

Gold standard ground boosts Tottenham's income

The gold standard in European football grounds is the Tottenham Hotspur stadium in north London, a £1bn construction project completed in 2019. Its impact on the club’s finances has become increasingly clear as the effects of the pandemic have faded. Previously, the average fan would spend less than £2 inside the ground on a typical match day, but now that figure is about £16, thanks to new facilities including the longest bar in Europe and an on-site microbrewery. Capacity has gone up from 36,000 at the club’s previous home of White Hart Lane to 62,000.  The new stadium — built on land adjacent to White Hart Lane — has opened the door to a broad range of other events that have helped to push commercial income up from €117mn in 2018 to €215mn in 2022. Last year, Tottenham hosted US singer Beyoncé for five nights on her global Renaissance tour, two NFL matches, as well as rugby games and heavyweight boxing bouts.  Money brought in from football has gone up too. Match day income is
Post a Comment
Read more

Spurs to sell minority stake

Tottenham Hotspur is in talks to sell a minority stake in a deal that could value it at up to £3.75 billion and pave the way for Joe Lewis and his family to sever ties with the Premier League football club. Tottenham chairman Daniel Levy is seeking an investment that values the club at between £3.5 billion and £3.75 billion, including debt. While the terms of any deal have not been finalised, City sources expect Spurs to sell about 10 per cent. The club is being advised by bankers from Rothschild on the sale. Tottenham wants to raise fresh capital for new player signings and to help fund the development of an academy for its women’s team, as well as a 30-storey hotel next to its north London stadium. The financier Amanda Staveley, who brokered the deal for Saudi Arabia’s Public Investment Fund to take over Newcastle United, is understood to be among the parties to have expressed an interest in Tottenham. Staveley’s fund, PCP Capital Partners, has raised about £500 million to depl
Post a Comment
Read more