Skip to main content

Liverpool aims to boost turnover

Liverpool want to push towards £500m in annual turnover, the benchmark that would allow it to compete with the two Manchester clubs and Real Madrid. Owners Fenway Sports Group do not have the deep pockets of the Arab investors in Manchester City and Paris St Germain.

One idea is to stage rock concerts, but the big trucks need to set up stages cannot pass through pitchside tunnels built in 1892. The last big concert at Anfield featured Sir Paul McCartney in 2008 and cranes were need to lift the stage over the top of the stands.

Anfield's capacity increased from 44.000 to 54,000 when its main stand was enlarged in 2016. That has added £12m annually in match day revenue and increased lucrative hospitality places to 7,500.

Around £200m has been spent on the stand, a £50m new first team training centre, and improvements to the pitch and access to Anfield. The club has planning permission to expand the Anfield Road stand by 6,000 seats before September 2019 but is still assessing the viability of the plan.

Dan Jones, head of Deloitte's Sport Business Group, estimated the Champions League run was worth €80m-€100m. It should lift Liverpool above Chelsea in the money league next season.

In the year ending May 2017 Liverpool's revenue increased by £62m to £354m. The club made a post-tax profit of £39m compared with a £21m loss the year before. Media revenue rose by £30m to £154m, commercial revenue increased £20m to £136m and match day income increased to £64m.

A net cash investment of £91m on players and infrastructure pushed debt up from £22m to £67m. Standard Chartered has signed up for another four year shirt sponsorship deal reported to be worth £160m. That is double the £25m it is believed to be paying from 2014-15 to 2018-19.

In an interview with the Financial Times chief executive Peter Moore admitted there is a tension between Liverpool's need to compete with richer rivals while retaining its identity as a club rooted in its community and the fans who create the atmosphere.

Comments

Popular posts from this blog

Fulham requires big funding from owner

After lengthy delays, Fulham’s shiny, new Riverside Stand has finally opened, creating “a unique Thameside destination with first class facilities for supporters and partners on match days, as well as for the wider community year-round”. This ambitious project has increased Craven Cottage’s capacity by around 4,000 to 29,600, while it has also taken advantage of the club’s fantastic location and wealthy catchment area by including two Michelin star restaurants, a rooftop swimming pool, corporate hospitality and event space, all benefiting from views of the Thames. Chief executive Alistair Mackintosh observed, “Fulham is the sort of club that can have a business class or first class and have fans that turn left on a plane.” Indeed, there is also an exclusive members club – with a football season ticket as an optional extra. It’s fair to say that “the times they are a-changing”, as this is a long way from the traditional pie and a pint. However, in a world where clubs face the tw...

It's no deal say Spurs insiders over Taiwanese takeover

Senior figures at Tottenham Hotspur insisted on Friday that they had not been informed of any deal to sell Daniel Levy’s stake in the club. A business group, Eight Sports Capital — which is said to include a billionaire Taiwanese financier — claimed that it had an agreement in place to buy a 24.99 per cent stake in ENIC, the club’s majority owners, from Levy, who owns 29.88 per cent. The Times has been told Ng Wing Fai and Brooklyn Earick form part of the group, having both been linked previously to potential takeovers of the Premier League club. The Taiwanese businessman, Richard Tsai, is also said to be part of the consortium. He is reportedly worth £7 billion.  Last year Earick, the former DJ and tech entrepreneur, was part of an attempted £4.5 billion takeover, which was “unequivocally rejected” by Spurs.  An ENIC spokesperson said: “We can confirm that neither ENIC nor THFC are aware of any sale by Daniel Levy’s Family Trust of its minority stake in ENIC, THFC’...

Threat of financial calamity removed from Baggies

West Bromwich Albion had effectively been in decline ever since the club was sold to a Chinese consortium in August 2016, paying a figure north of £200m to buy former owner Jeremy Peace’s stake. Controlling shareholder Guochuan Lai’s ownership was fairly disastrous for the club, but his unloved tenure finally came to an end after Bilkul Football WBA, a company ultimately owned by Florida-based entrepreneur Shilen Patel and his father Dr Kiran Patel, acquired an 87.8% shareholding in West Bromwich Albion Group Limited, the parent company of West Bromwich Albion Football Club. This change in ownership was urgently required, due to the numerous financial problems facing West Brom, including growing high-interest debt and serious cash flow concerns, following years of no investment from the former owner. Indeed, West Brom’s auditors had already rung the alarm bell in the 2021/22 accounts when they cast doubt on the club’s ability to continue as a going concern without making player s...