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Can Charlton build commercial revenue?

Under the 'nice but tough' regime of Thomas Sandgaard, SE7 club Charlton Athletic are starting to rebuild.  However, it takes time to recover from a damaged reputation in League ONE.

Sponsors are starting to return to The Valley: https://www.cafc.co.uk/news/view/5fe3308c4c07e/axis-europe-sponsor-home-dugout-control-tower-and-brand-new-tunnel

They have responded positively to the new regime of Thomas Sandgaard and it is to be hoped that there will be more sponsorship successes,.  A successful commercial strategy generating more revenue is key to the club's future.

What the club has absolutely no intention of doing is selling the naming rights to The Valley which many clubs see as a useful source of income even if it results in some naff names.

It is hoped to make more of an impact in Asia, particularly in India which is seen as a largely untapped market.   However, football is only just starting to make an impression there with cricket still the big mass sport.

As far as China is concerned, the big global brands have a great advantage.  It's really chicken and egg.  When the Addicks were in the Premier League, I was watching a football programme in Kunming and suddenly there was a really rather good analysis of how then manager Alan Curbishley and his sidekick Keith Peacock worked together.

I was talking to someone in the commercial department at a less well known Premier League Club and they said their strategy was to get people in China to adopt the club as their second club.  I'm not sure how that would work.

There is some puzzlement about the reason for franchising out the club shop and the club will work with Hummel to improve the offering, believed that it was too biased to clothing.

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