Skip to main content

Can Charlton build commercial revenue?

Under the 'nice but tough' regime of Thomas Sandgaard, SE7 club Charlton Athletic are starting to rebuild.  However, it takes time to recover from a damaged reputation in League ONE.

Sponsors are starting to return to The Valley: https://www.cafc.co.uk/news/view/5fe3308c4c07e/axis-europe-sponsor-home-dugout-control-tower-and-brand-new-tunnel

They have responded positively to the new regime of Thomas Sandgaard and it is to be hoped that there will be more sponsorship successes,.  A successful commercial strategy generating more revenue is key to the club's future.

What the club has absolutely no intention of doing is selling the naming rights to The Valley which many clubs see as a useful source of income even if it results in some naff names.

It is hoped to make more of an impact in Asia, particularly in India which is seen as a largely untapped market.   However, football is only just starting to make an impression there with cricket still the big mass sport.

As far as China is concerned, the big global brands have a great advantage.  It's really chicken and egg.  When the Addicks were in the Premier League, I was watching a football programme in Kunming and suddenly there was a really rather good analysis of how then manager Alan Curbishley and his sidekick Keith Peacock worked together.

I was talking to someone in the commercial department at a less well known Premier League Club and they said their strategy was to get people in China to adopt the club as their second club.  I'm not sure how that would work.

There is some puzzlement about the reason for franchising out the club shop and the club will work with Hummel to improve the offering, believed that it was too biased to clothing.

Labels:

Comments

Post a Comment

Popular posts from this blog

It's no deal say Spurs insiders over Taiwanese takeover

Senior figures at Tottenham Hotspur insisted on Friday that they had not been informed of any deal to sell Daniel Levy’s stake in the club. A business group, Eight Sports Capital — which is said to include a billionaire Taiwanese financier — claimed that it had an agreement in place to buy a 24.99 per cent stake in ENIC, the club’s majority owners, from Levy, who owns 29.88 per cent. The Times has been told Ng Wing Fai and Brooklyn Earick form part of the group, having both been linked previously to potential takeovers of the Premier League club. The Taiwanese businessman, Richard Tsai, is also said to be part of the consortium. He is reportedly worth £7 billion.  Last year Earick, the former DJ and tech entrepreneur, was part of an attempted £4.5 billion takeover, which was “unequivocally rejected” by Spurs.  An ENIC spokesperson said: “We can confirm that neither ENIC nor THFC are aware of any sale by Daniel Levy’s Family Trust of its minority stake in ENIC, THFC’...
Post a Comment
Read more

Reports about Charlton sale exaggerated

Reports have appeared in The Guardian and elsewhere that Charlton has been put up for sale. Richard Cawley is an authoritative local journalist who runs a South London Sport substack site.  He reached out to the club yesterday evening to ask for comment on The Guardian’s article. Early indications from the club have been that nothing has changed since the story about them seeking investment, except that it is now a different company doing it. Charlton have since managed to consolidate their place in the Championship, avoiding an instant return to League One, with their women’s side promoted to the WSL, returning to the top flight for the first time since 2007, although staying there is likely to be costly. It would be counter-intuitive for owners Global Football Partners not to progress the club when looking for investment, that the focus remains on driving it forward, that their spend this summer is in line with long-term planning and will see an increase in wages spent on players...
Post a Comment
Read more

Hull City's 'strange' loan

When football finance guru Kieran Maguire seems flashing lights in a club's loan deal, I become concerned.  He is the leading football finance expert in the UK. Hull City have borrowed £55m against their stadium and training ground yet they should get £30m from the Premier League before long.  What is going on? https://www.bbc.co.uk/sport/football/articles/cpwel48y51do
Post a Comment
Read more