Skip to main content

Is it Everton's time?

This is the question that The Times poses this morning, five years and £585m into the Moshiri era.

The article by Paul Joyce suggests that it has taken longer and cost more to get the club where Moshiri would want to be - within sight of a Champions League place with the Europa League as a second best solution.

So far Moshiri has spent £135m on acquiring a majority stake; another £450m has been made available, mostly for transfers; and £100m is earmarked for the new stadium at Bramley-Moore.

There has been no lack of commitment from Moshiri 'when other owners might have got tired of banging their head against a glass ceiling [but] there have been various costly missteps along the way.'  Getting decisions about managers and players right is never easy, but at last the club have a genuinely word class manager.  The squad still needs greater strength in depth.

Of course, relying on a generous benefactor has its risks.   And as Paul Joyce points out. 'in contrast to how Chelsea and Manchester City established themselves, Premier League profitability and sustainability rules (and beyond that Fifa's Financial Play) do not allow for open chequebooks and may necessitate the sale of a player early in the summer.'

For a club like Everton, a great history can become a burden as much as an inspiration.  As Moshiri said in 2017: 'It's not enough to say you are a special club and a great club - we don't want to be a museum.  We need to be competitive and to win.'

That is why I think the move to Bramley-Moore is so important, not just for the location and the potential boosts to revenue.  It provides the opportunity for a psychological reset away from the neighbours.

Comments

Popular posts from this blog

Wolves get raw deal from FFP

  I used to see a lifelong Wolves fan for lunch once a month.   He was approaching ninety, but still went to games.   Sadly he passed away the other week. As football finance guru Kieran Maguire has noted, Wolves continue to be constrained by financial fair play rules.  Radio 4 this morning described them as this year's 'crisis club' and the pessimists have certainly been piling in. Martin Samuel wrote sympathetically in the Sunday Times yesterday, saying that the Premier League drives talent away with regulatory red tape: 'Why could Al-Hilal sign Neves? Because Wolves needed the money. And why did Wolves need the money? Because the club had to comply with an artificial construct known as financial fair play. So Wolves are going skint, yes? No. There is no suggestion that Wolves are in financial trouble, only that they are failing to meet the rigours of FFP. Wolves’ owners appear to have the money to run the club, and invest in the club, and in fact came up with a pow

Gold standard ground boosts Tottenham's income

The gold standard in European football grounds is the Tottenham Hotspur stadium in north London, a £1bn construction project completed in 2019. Its impact on the club’s finances has become increasingly clear as the effects of the pandemic have faded. Previously, the average fan would spend less than £2 inside the ground on a typical match day, but now that figure is about £16, thanks to new facilities including the longest bar in Europe and an on-site microbrewery. Capacity has gone up from 36,000 at the club’s previous home of White Hart Lane to 62,000.  The new stadium — built on land adjacent to White Hart Lane — has opened the door to a broad range of other events that have helped to push commercial income up from €117mn in 2018 to €215mn in 2022. Last year, Tottenham hosted US singer Beyoncé for five nights on her global Renaissance tour, two NFL matches, as well as rugby games and heavyweight boxing bouts.  Money brought in from football has gone up too. Match day income is

Charlton takeover approved

The long awaited takeover of Charlton Athletic by SE7 Partners from Thomas Sandgaard has been approved:  https://londonnewsonline.co.uk/se7-partners-obtain-efl-approval-for-charlton-athletic-takeover/ Charlton have had unhappy experiences with owners for over a decade, so how this works out will remain to be seen.  There is certainly potential there, but will it be realised? This interview with Charlie Methven gives detail not available elsewhere:  https://thecharltondossier.com/charlie-methven-on-the-record/