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Loss making Liverpool are financially stable

Liverpool made a loss before tax of £9 million in the last financial year, during which their wage bill rose to £373 million.

The figures have been released in the club’s annual report for 2022-23 and show wages now account for an acceptable 62 per cent of the club’s turnover of £594 million.

Overall, Liverpool’s financial stability is evident at a time of rising costs in football, with the club’s commercial arm performing strongly during a season in which performance on the pitch dipped and affected broadcast and match-day revenues.

The increase in staff wages from £366 million to £373 million continues an upward trend, with costs having risen by 79 per cent from £208 million in 2018.   For context, Manchester City’s wage bill for 2022-23 was £422.9 million (59 per cent of turnover) and covered their Treble-winning campaign when players and staff would have received performance-related bonuses.

The early exits of Jürgen Klopp’s side from the Champions League, Carabao Cup and FA Cup last season meant there were fewer television appearances and fewer games at Anfield. Media revenue fell by £19 million to £242 million and match-day revenue by £7 million to £80 million.

A rise in commercial revenue by £25 million to £272 million was attributable to blue-chip deals with companies such as Peloton and Google Pixel and meant it became the biggest source of revenue across the three main income streams.

Liverpool’s turnover remained static at £594 million. When the club’s owner, Fenway Sports Group (FSG), took over in 2010 revenue was £177 million.

Other notable figures show Liverpool’s overall bank debt was £123 million, an increase of £49 million on the previous year — mainly due to the expansion of the Anfield Road stand.  Over the past 12 months, Liverpool did not pay down any of an existing, interest-free loan from FSG, which paid for the Main Stand revamp and remains at £71.4 million.

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