Once again, there are whispers that owner Dejphon Chansiri
is preparing Sheffield Wednesday for a sale, though there have been similar
noises on many previous occasions with no resulting transaction.
In 2022/23 Wednesday’s pre-tax loss was virtually unchanged
at £7.2m, even though revenue increased by £3.0m (18%) from £16.3m to £19.3m,
as this was offset by operating expenses also rising £3.0m (13%) from £23.7m to
£26.7m. Wednesday’s £7.2m loss was one
of the highest in League One in 2022/23, though a lot better than Derby County
£30.4m and Ipswich Town £18.2m.
Although it’s never great to lose money, Wednesday’s losses
in the last two years have been pretty small compared to their recent past and
the best by far in the Chansiri era. Wednesday
lost a hefty £132m in the five seasons up to 2020/21, averaging £26m a year.
Wednesday’s revenue will obviously have increased last
season following promotion to the Championship, mainly thanks to the higher TV
distribution, but also from growth in gate receipts and sponsorships. The Swiss Ramble’s estimate is that
Wednesday would have generated around £27m in the Championship (before the new
EFL TV deal), based on higher crowds, a ticket price increase and assumed 5%
growth in commercial income.
Wednesday’s average attendance increased 13% from 22,469 to
25,380, reversing a trend of falling crowds. However, this was still below the
recent peak of 27,306 in 2016/17.
Following promotion, Wednesday had the seventh highest crowd
in the Championship with 26,762. This was actually more than six clubs in the
Premier League, so it’s fair to say that Wednesday can be considered as a big
club from this perspective.
Wednesday reportedly have the most expensive adult season
tickets in the Championship. In 2024/25 the cheapest ticket available cost £460
for early bird customers, rising to a staggering £510 in the final phase.
Wednesday’s wage bill increased by £3.4m (27%) from £12.4m
to £15.8m, mainly due to promotion bonuses, though this was still the second
lowest in the last eight years. Wednesday will have surely increased wages
following promotion in a bid to be competitive in the Championship.
Since Chansiri bought Wednesday from Milan Mandaric in
February 2015, he has provided £145m funding. This has been mainly used to
cover £97m operating losses, while £19m was spent on players (net), £19m paid
off external loans, £5m invested in infrastructure and £3m interest.
Wednesday did well to secure promotion from League One, but
life has proved to be tougher in the Championship, especially after Chansiri
stopped putting his hand in his pocket.
The accounts have looked better in the last couple of years,
but that is partly because of limited investment in the squad, which has made
it more difficult for Wednesday to compete.
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