What lay ahead? Jude and his brother in Leamington kit where his police sergeant father was a star part-time striker, although the family came from Stourbridge. Never mind brand Beckham – although he has been doing well with a range of television adverts in the World Cup. It’s the lad from Stourbridge who is attracting the attention of the world’s top brands. There are few things that unite LVMH and McDonald’s. But the luxury goods group and the fast-food giant have both turned to the same man to promote their brands: Jude Bellingham. The England midfielder has been one of the standout players at the World Cup. Bellingham, 23, is among a generation of young superstars, alongside Erling Haaland and Lamine Yamal, taking up the mantle from Lionel Messi and Cristiano Ronaldo in a sport where younger fans increasingly follow individual players rather than teams. Sports business website Sportico estimates that Bellingham is the ninth highest-paid player at the World ...