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Price of football still too steep for young adults

The latest BBC Price of Football study has found that while most ticket prices have fallen or been frozen over the last three years, the cost of going to a match is still deterring young adults. The cost of travel is a significant factor: Price of football

The BBC found that more than 80 per cent of ticket prices in the Premier League have been either reduced or frozen for the 2017-18 season. Average season ticket prices across English football's top flight are at their lowest levels since 2013, having fallen for the second consecutive year following a record £8.3bn global TV rights deal signed last season.

However, replica shirt prices have continued to rise in the Premier League this season, with the average adult shirt now costing more than £50 for the first time, while the average cost of a junior shirt has topped £40.

Supporters are also paying more for food and drink at Premier League grounds. More than half of clubs increased the price of their pies, while the average cost of a cup of tea has also gone up.

The cheapest day out in men's football in England is at Liverpool, where a ticket, pie, tea and programme could cost as little as £18.40. That is thanks largely to the availability of 500 £9 tickets at Anfield for fans living in the L postcode area. Arsenal have the most expensive matchday ticket at £95.50 - but this has been reduced from last season. Their season ticket includes all home Premier League games and seven European and FA Cup games.

The average cost of a single home matchday ticket to watch football in the Championship has fallen for the 2017-18 season. The BBC's Price of Football 2017 study shows the average cheapest adult matchday ticket price is down from £22.11 to £20.58. The league still has, on average, the most expensive away ticket in any league across England, Scotland, Wales and Northern Ireland. Unlike the Premier League, which has a £30 cap on away ticket prices, there is no such rule in the English Football League.

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