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Stoke City heavily reliant on tv revenue

The extent to which Premier League clubs are reliant on broadcasting revenue is shown by the 2016/17 accounts for Stoke City. Eighty per cent of the club's revenue came from broadcasting, with just five per cent from gate receipts.

Revenue increased by 31 per cent to a record £136m. Broadcasting was up from £79.5m to £108.7m. Commercial revenue was up from £16.3m to £20.1m with over half of that coming from sponsorship and advertising. Gate receipts were down from £8.4m to £7.2m. There was a £3.7m profit on player sales.

Profit before tax increased from £2.1m to £4.9m, the fourth consecutive year in which the club has made a profit. The profit was a lot smaller than that of major clubs that have reported to date, but a club of Stoke's size needs to invest all its spare cash to ensure it stays competitive. A failure to do so can lead to the fate of Hull City whose results we reported on last week.

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