The latest Uefa benchmarking report contains some fascinating information on the financial situation of clubs: Benchmarking
For example, Arsenal has the highest yield per league match attendee (€97.8). They are followed by Chelsea (€90.7) and some way behind Real Madrid (€73.8). Liverpool are 4th and Manchester United 6th.
Watching a game in England is generally expensive. The average gate receipts per attendee in 2015/16 was just over €50 per person in England. This is 41 per cent higher than the average of €35 per attendee at Spanish clubs and 62% higher than the Swiss average of €31 per attendee. German and Turkish clubs, where the lowest-priced adult tickets are relatively cheap but where there tends to be a greater range in ticket pricing, are the other two leagues with average yields of more than €25 per attendee.
The report suggests, 'The average yield underlines the positive impact stadium development can have on increasing the revenues of a club and on diversifying their revenue streams. The average yield (in euros per attendee) reflects the blend of normal and premium pricing. New stadiums can drive high yields as evidenced by a number of the top ten clubs by yield (Arsenal FC, FC Bayern München, Galatasaray SK, Manchester City FC and West Ham United FC), who have moved to new, modern stadiums in recent years. Other clubs near the top of the list have benefitted from major stadium upgrades (Liverpool FC) or regular upgrading of facilities (Real Madrid CF) that have lifted numbers and yield from premium ticketing.'
Comments
Post a Comment