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Millwall reliant on ticket sales

Getting promoted from the Championship to the Premier League is invariably expensive, but clubs can also spend money to get out of League One. This is evident from the accounts of Millwall FC to June 2017.

Losses from operations were down from £5.5m the previous year to £4m, although still means that the club is losing £100,000 per week. Revenue year for the year at £10m represented an increase of 20 per cent.

Matchday income was up by 19 per cent assisted by a successful FA Cup run. This run also generated an increase of £0.8m in TV income and other central allocations from the Football League.

The promotion bonus paid to players and increased administrative staff pushed up overall salary costs from £8m to £9.4m. This meant that £94 was spent on wages for every £100 of income. Over the last five years Millwall has spent 111 per cent of income on wages, more than twice the level recommended by Deloitte.

Attendances averaged 9,475. Since promotion to the Championship they have increased to 12,903, up 49 per cent. This is important as a significant proportion of income is derived from ticket sales. Matchday revenue accounts for 51 per cent of income. Central league payments account for another 28 per cent. Commercial revenue brings in 21 per cent.

Since the end of last season investors have put an additional £2.7m into the club. Moreover, it would appear that the owner has invested an extra £4.4m in the club in the last couple of weeks.

Kieran Maguire who says he 'likes Millwall' takes a detailed look at the club's finances at his PriceofFootball site: Our house

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