The 2019 Deloitte Money League report shows that aggregate revenue for the top 20 Money League clubs rose 6% to €7.9 billion (£6.8 billion) in 2016/17, a new record, with the top three clubs – Manchester United, FC Barcelona and Real Madrid – earning a combined revenue of €2 billion for the first time.
Manchester United retained top spot for a second consecutive year, generating total revenue of €676m (£581m). This year’s battle for first place was the closest in Money League history, just €1.7m (£1.5m) separated Manchester United and second place Real Madrid: United’s win in the Europa League Final proving critical in the club topping the list for a tenth time. Their Europa League campaign generated £39m.
In a statement, Deloitte Sports Business Group partner Dan Jones said: 'United's ability to retain first position is all the more impressive against the backdrop of the weakened pound against the euro. With both Real Madrid and Barcelona forecasting further revenue growth in 2017-18, the battle at the top will likely come down to on-pitch performance again next year. With all three clubs through to the round of 16 of the Champions League, it may be as simple as the club that goes furthest in the competition will have the best chance of topping the Money League next year.'
Real Madrid moved back above FC Barcelona into second place thanks to strong commercial growth in 2016/17 and a title winning season in both domestic and European competitions, with Bayern Munich and Manchester City making up the remainder of the Money League top five.
A place in the top 20 now requires revenue of approximately €200m, a 16% increase on last year and double the amount required in the 2010 edition of the Money League. The English Premier League has ten teams in the top 20 this year, the highest ever from one country, with Southampton (18th) making their debut in the Money League top 20, Manchester City consolidating their place in the top five, and Leicester City rising to 14th, from 20th last year. Outside the top 20, there are four more English clubs ranked 21-30, including AFC Bournemouth who debut in 28th place.In 1996-97 Bournemouth were in the third tier and their revenue, £1.1m, made them the 10th least well-off club of the 92 in the Premier and Football Leagues.
Unlike some studies of football's finances, Deloitte excludes revenues from player-trading but its numbers confirm several recent reports by other organisations, most notably last week's report on European club football by UEFA. It also underlines the growing financial clout of the Premier League. For example, Spurs overhauled Borussia Dortmund to take 11th place, with Leicester up six places to 14th, West Ham up one to 17th and Everton a new entry in 20th place.
In the longer term, changes to the Champions League format from 2018/19 and the new Premier League domestic and international broadcast rights agreements commencing in 2019/20 will be key influencing factors on the membership and order of clubs in future editions of the Money League.
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