Big hike in French tv rights

Ligue One has always lagged behind the other top European leagues in terms of TV rights, but now it has secured a 60 per cent increase from 2020: Ligue 1 deal

Vivendi, the incumbent French media titan, was ousted. In its place, Chinese-backed Mediapro scooped three of the biggest packages on offer, out of seven in total. Qatar-based beIN took another package and France’s fourth-biggest mobile firm Free secured the fifth. The final two sets were unsold.

Quite why Mediapro splashed out is a bit of a mystery.

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The Political Economy of Football V2

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