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Chelsea secure big sleeve sponsorship deal

Chelsea have secured the most lucrative sleeve sponsorship deal in the Premier League, a £50m deal with Hyundai for next season. The five year deal replaces the one year one with Alliance Tyres, a subsidiary of the club's shirt sponsor, Yokohama Tyres who have two years left on their own five year deal worth £200m.

Chelsea's sleeve sponsorship is worth double the annual amount of Manchester City's sleeve sponsorship with Neven Tyre and will set a new benchmark for such deals, with both Arsenal and Manchester United in the process of negotiating their sleeve sponsorships for next season.

Top clubs have benefitted most from the introduction of sleeve sponsorships, increasing the gap between them and other Premier League clubs.

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