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Record profits at West Brom

They may be facing relegation, but West Bromwich Albion made record profits of £26.7m in 2016/17, up from a loss of £5.3m in then previous year, the sixth highest profit in the top flight on one measure. Of course in large part, this reflects the benefits of the Premier League TV deal. They spent only £5m of the extra £40m on wages, but may have been setting themselves up for a fall in doing so.

Kieran Maguire of the Price of Football writes: 'West Brom have shown that a club can survive for many years in the Premier League on a relatively modest wage bill. They have had a strategy, which to be fair has worked for many years, of spending less on transfers than their peer group. It now, unless Darren Moore can pull off the greatest escape of all time, as if this approach has finally caught up with them. At the start of each season they have been in the dozen or so clubs who "could" get relegated for some time, and this looks like being the season when gravity finally wins.'

You can read Kieran Maguire's in depth analysis here: Dazed and confused

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  1. Anonymous1 May 2018 at 05:13

    It's not always about money ask Everton. At the end of the day you need to buy good players who are willing to work and the manager need to make sure his squad is balanced. West Brom didn't do that this or last really. Yes they look for cheap players but they also bought a lot of risk with many players having question marks on their - Fitness, talent & attitude. These are reasons why most clubs wouldn't buy a player but at Albion it became the reason why the would.

    In many ways very similar to the first time they were religated when injuries resulted in a lack of centre backs and centre forwards. This time it was creative players. And although they had strikers they were not proven goal scorers. So few chances and those they came were met with a low goal ratio.

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