Facebook wins La Liga rights

Facebook has won the rights to screen La Liga matches across the Indian sub-continent. They will be free to view. The deal covers the next three seasons in India, Afghanistan, Bangladesh, Pakistan, Sri Lanka, Bhutan, Nepal and the Maldives.

La Liga hailed the deal as giving it greater reach in the sub-continent and in particular to Facebook's estimated 270m users in India.

Facebook displaces Sony who reportedly paid a total of $32m between 2014 and 2018. It is thought that Facebook would pay between $10m and $20m.

Facebook has recruited Peter Hutton from Eurosport to lead its live sports strategy.

Facebook subsequently won a three year contract to show Champions League matches in Spanish speaking South America.

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The Political Economy of Football V2

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