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Dreaming big at Notts County

It's being an unhappy start to the season for Notts County who are bottom of League Two rather than challenging for promotion. Now there is talk of the naming rights to the ground being sold, although to whom is unclear at this stage.

Alan Hardy is yet another owner who has found that running a football club is not as simple as you think. He has said, 'If I could rewind the clock back 18 months, I would not have bought the club.'

'People who are removed from football see this beautiful industry that's immense fun and excitement. It's not. It's selfish. It's cut-throat and incredibly demanding. It's emotionally challenging and pulls at your own personal values.'

New manager Harry Kewell said, 'What's the average crowd here, maybe 5000? 6000? On a good maybe 8,000. It holds 20,000. Don't be afraid to dream big. Dream big and see what happens.' Of course, there was a recent attempt to 'dream big' there which ended in disaster. Sven's bizarre tale

Kewell added, 'We know Nottingham people love their sport.' No doubt, but a lot of them love Forest.

I wish this historic club well, but it's not going to be easy. It never is.

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