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Sweet deal for Premier League

Coca-Cola has agreed its biggest sponsorship deal in Britain by becoming the Premier League's seventh and last commercial partner. The company will become the official soft drink partner of the league, joining Barclays, Carling. Cadbury, Nike, Tag Heuer and EA Sports as sponsors.

Just how much Coca-Cola are paying has not been disclosed, but it is likely to be millions of pounds.

The league ended a title sponsorship deal with Barclays in 2016 to focus on seven partners.

Coca-Cola is the biggest selling soft drink brand in Britain. The company has 20 brands including Schweppes, Fanta and Sprite.

It has been criticised for the high sugar content of its drinks, but Jon Woods, general manager of Coca-Cola Great Britain claimed that 'the sponsorship will help to raise awareness of our no-sugar drinks.'

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