Football moves east

KPMG takes a look at the development of the Asian 'football market': Tapping into the Asian market

The analysis notes, after listing many positives from a business angle that 'there are also some limits and challenges to cope with. Indeed, the level of football in Asia is still relatively weak, as in the FIFA World Ranking, for instance, there are no Asian national teams among the top 30. Furthermore, wealth distribution is uneven, as not all local fans have the same purchasing power, while some governments operate through peculiar regulatory frameworks which do not always allow for an easy alignment with the clubs’ needs.

Domestic fans may also be uneasy about decisions being driven too much by marketing opportunities in Asia.

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The Political Economy of Football V2

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