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Sponsorship revenues fall at United

Manchester United's results for the three months to 30 September show overall revenues falling to £135m period, compared to £143.7m a year earlier, a six per cent decline. The club said the drop was explained by a fall in sponsorship revenues due to a shorter than usual tour of the United States. The club also made less in matchday income because the club had played two fewer matches at Old Trafford at the start of the season compared with the same period last year.

Ed Woodward, executive vice-chairman, said that a new sponsorship deal with denim brand True Religion and renewed endorsement contracts with Canon Medical Systems and Deezer will keep the club on track to achieve full year revenues between £615m and £630m.

Kieran Maguire of the Price of Football notes, 'Danny Blind and Sam Johnstone may not have made a huge impression on fans of Manchester United but the club made a profit of £22 million on their sales, without which the club would have lost £8.5 million in the quarter to 30 September 2018.'

He also notes, 'Player signings for the quarter just £3 million compared to £126.4 million the previous year. Perhaps a partial explanation for lack of Manchester United signings in quarter to 30 September 2018 was high value of instalments due on old transfers as sums due to other clubs fell from £258 million at 30 June to £130 million at 30 September leaving little to buy new players?

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