Liverpool aim for record new kit deal

Liverpool are in talks with New Balance about a potential new kit deal from 2020 that would surpass the £75m a year earned by Manchester United from Adidas. Liverpool's current deal is worth £45m a year: Record kit deal

Chelsea have a £60m a year deal with Nike, while Manchester City's deal, also with Nike, is worth £41m a year. Arsenal and Spurs have deals worth £30m a year each with Puma and Nike respectively.

You can find a very useful table on Premier League shirt sponsorship deals here, topped by Manchester United at £47m a year with Brighton and Huddersfield Town realising just £1.5m: Shirt sponsorship

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Threat of financial calamity removed from Baggies

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Gold standard ground boosts Tottenham's income

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Spurs to sell minority stake

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The Political Economy of Football V2

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