The average turnover of a club in the National League North is now just over £700,000 a year and the average playing budget is £268,000. This reflects the fact that there are a number of former Football League clubs in the division. However, a number of clubs have much smaller turnovers and playing budgets.
The recently released accounts of one club for 2017/18 show a turnover of £294k and a player budget of £190k. Advertising and sponsorship was the biggest income stream at £90k while match receipts amounted to £77k. A donation of £10k was received for a player transferred to a Championship club. A £18k contribution was received from the National League from Premier League distributions and their own sponsorships.
Individual directors bought £25k of shares to cover a projected £18k end year loss.
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