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Promotion vital for Villa

Kieran Maguire of the PriceofFootball takes an in depth look at Aston Villa's finances and concludes that they should escape financial fair play sanctions: Doctoring the Tardis

He notes, 'Every club in the Championship (with the possible exception of Leeds) would like to be in Villa’s position in terms of commercial income as the benefits of a being a big city club and a legacy of the time spend in the Premier League make it attractive compared to much of the competition.'

'Running up huge wage costs was one of the reasons why Tony Xia nearly destroyed Villa as the club was effectively paying out Premier League salaries whilst in its second season in the Championship by recruiting the likes of John Terry and Robert Snodgrass on loan as well as the legacy of previous disastrous purchases such as Scott Hogan on lucrative contracts which meant they could not be moved on. Usually relegated clubs reduce wages in the second season following relegation from the Premier League but Villa’s increased by 19% to £73 million.'

The club does face a challenge: 'If the club is not promoted this season there will be a tough challenge ahead as income will fall again leaving the club with high running costs and a likely player exodus to balance the books as the FFP limit falls from £61m to £39 million.' But, for now, Villa have sneaked in just the right side of the line.

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