Tranmere Rovers lost £45,000 a week in the National League before being promoted via the playoffs last season. Income was down as parachute payments from EFL reduced. In the three year period the club was in the National League the total net loss of revenue from central funding was £2.45m.
The strategic report notes, 'Promotion back to the EFL sees the restoration of central funding and it was anticipated that this, together with the continued development of off field businesses, would get the club into a break even position whilst maintaining a competitive playing budget in League 2.' The latter seems to have been achieved as the club is challenging for promotion.
Turnover was down from £5.3m to £4.6m. Commercial income accounted for 62 per cent of the total.
The club has been highly innovative ín the international market. The international desk has delivered six week camps in Inner Mongolia with 6,000 children being coached, along with coach education for 600 coaches. 133 Chinese coaches have completed the FA Foundation Coaching Award. The international desk has also produced 40,000 football textbooks to be taught to an estimated 350,000 students in Inner Mongolia.
Based on the successful delivery in China the club has established strong links with Indonesia as well as exploring other markets such as the US, India and Australia. The USA had been especially receptive and it is hoped that courses will be running by 2020. The club also has plans to develop a football tourism business.
Tranmere were solvent due to owners lending money and buying fresh shares in the club in 2017/18. Further equity investment is being sought and talks are ongoing.
The club signed players for £40,000 in 17/18.
Tranmere loans increased to just under £2m at 30 June 2018.
The club is to be commended for working closely with the Official Supporters Club and the Supporters' Trust. The season saw the successful launch of Cowshed Catering in conjunction with the Supporters' Trust who provided assistance with set up costs and their knowledge and expertise in catering.
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