Even though the amount of money at stake is only £3.5m, a victory for Tottenham Hotspur tomorrow in the Champions League final could be really transformative. Spurs have taken big steps forward, but their iconic new stadium has been financed by borrowing £650m that needs to be repaid. The stadium still needs a naming rights partner which would be an important source of additional income, but they are not so easy to find these days.
The fact that the club has managed to qualify for the Champions League for a fourth successive season despite having the Premier League's sixth highest wage bill is impressive, but for how long can this over performance be sustained if the club sticks to the £200,000 a week including bonuses wage paid to Harry Kane as its upper limit? Much of their over achievement is down to their manager Mauricio Pochettino who has made no secret of the fact that his future will be up for discussion again this summer.
Spurs have already made just under £60m from this year's Champions League run this year and revenues could grow as it morphs into a European Super League with exclusive membership keeping out clubs like Ajax.
Winning the Champions League would play very well in China, where Spurs have been quietly making inroads. They are also starting to experience growth in India, a largely untapped market.
Reclusive owner Joe Lewis, 82, will make a rare appearance in Madrid. The British billionaire has been rumoured to be looking sell for several years. KPMG have recently valued the club at £1.4 billion.
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