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Record revenues at La Liga

Big increases in sponsorship income have led to record revenues at La Liga. Advertisers have been drawn to Spanish success in European competitions. Despite English success this year, in the last 10 years Spanish sides have won 70 per cent of the 30 Uefa competitions that were contested. This has enabled them to build up global followings and attract large endorsement contracts.

La Liga's overall revenues reached €4.48bn during the 2017/18 season, up by more than a fifth from 2016/17. The top 42 clubs earned a net profit of €189m, their best financial result ever. The numbers suggest that La Liga's revenues are broadly level with Germany's Bundesliga, currently the second richest competition in world football behind the Premier League.

While past growth at the top European leagues has relied on increases in broadcasting income, the main driver of revenues for La Liga last season was commercial revenues, such as sponsorship and advertising. Commercial revenues at La Liga clubs reached €838m last season, 34 per cent up from the year before. However, the biggest revenue source remained broadcasting, worth more than €1.5bn.

Real Madrid has just announced a 10-year extension of its kit deal with Adidas. It is believed to be worth €1.1bn. Commercial deals represent about half of Real's overall revenues of €751m. Real Madrid became the world's highest earning club last season, returning to the top spot after three years.

FC Barcelona has two of the largest sponsorship deals in club football history. Last season was marked by the start of their €220m shirt sponsorship deal with Raitaten, the Japanese commerce group, and a 10-year kit deal with Nike worth up to €155m annually.

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