The continuing dynamic of globalisation in football is shown by a plea from Juventus for early kick offs in Serie A to suit Asian audiences and boost revenues: Earlier kick offs bid
Serie A lags behind the Premier League, La Liga and the Bundesliga in terms of revenues. However, they are in a similar time zone so one wonders if some other factors are at work such as the relative excitement of games. Whether it would suit Italian fans does not seem to enter into the equation.
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