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Netflix series might have inspired Sunderland buyers

The American investors seeking to buy Sunderland are thought to have recognised the potential of the club from the Netflix documentary that followed their struggles in 2017-18. The eight part series received considerable media coverage in the United States.

The takeover could be completed within a fortnight. Stewart Donald who bought the club last year with a 74 per cent stake will remain in the board with a reduced holding.

Michael Dell, who founded Dell Technologies and is said to be worth £25 billion, will be a passive minority investor.

The bid for Sunderland is even more impressive when one considers that buyers of English football clubs are scarce. Chinese interest has dried up. Newcastle, Crystal Palace and Chelsea are reportedly for sale while Leeds United have considered offers.

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