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Juventus eyes Asian market

Juventus is targeting sponsorship deals across Asia as it seeks to close the financial gap with Europe's highest earning clubs. The club opened a branch in Hong Kong last month and said it was in talks over deals. It hopes that spreading the club's brand across the region would have a knock on effect on kit sponsorship deals.

The club realises that Serie A is not as well followed in Asia as La Liga and the Premier League. However, it believes that the signing of Ronaldo and recent performances in European competitions has helped its profile in Asia.

Tim Crow, a sports marketing adviser, told the Financial Times: 'Asia is a place where star power makes a big difference. In China, they follow stars rather than teams ... but Asia is highly competitive.'

In July Juventus announced a sponsorship deal with Konami, the Japanese video game maker behind the Pro Evolution Soccer franchise. It is thought to be worth €15m over three years, representing a substantial increase from past deals with 'global partners' such as China's Linglong Tire and Ganten mineral water, which are worth around €2m - €3m a year.

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