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Lower league clubs do better at selling naming rights

Lower league clubs are more successful in selling naming rights for their stadiums, perhaps because they are so desperate for cash that they will take any offer, however low it is and never mind whether the name is convoluted and inappropriate for a football club.

Modern stadiums are generally more likely to be sponsored, but Tottenham Hotspur have not sold the naming rights for their new stadium, nor have West Ham for the London Stadium.

25 per cent of clubs in the Premier League and Championship have sold their naming rights, compared with 46 per cent in League Two and 45 per cent in League One.

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