Premier League kit deals near £400m

Premier League kit deals this season amount to some £390m and are expected to exceed £400m next season: Kit deals

The biggest deals are with adidas, £75m at Manchester United and £65m at Arsenal. The smallest are £750,000 at Sheffield United and Watford.

Liverpool's five-year agreement with New Balance is set to expire at the end of the 2019/20 season. The Champions League winners are reportedly in talks with Nike over a new long-term kit deal that would eclipse Manchester United's agreement with Adidas.

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The Political Economy of Football V2

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