Liverpool will earn £15m less next season for wearing Nike shirts next season than the New Balance jerseys they are sporting in this campaign. However, the potential for earning more in replica sales thanks to Nike's global marketing was a significant factor in the club winning their High Court battle with New Balance to end their deal in May 2020.
A key factor in yesterday's ruling was that New Balance could not match Nike's 6,000 outlets around the world. nor their stable of global superstars. Liverpool spent more than half a million pounds on the court case with 20 per cent of the costs to be paid by New Balance.
It is understood that Nike have promised Liverpool 20 per cent of the royalties on net sales of replica shirts and other goods.
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