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United seek new shirt sponsors

Manchester United are searching for an alternative shirt sponsor to Chevrolet amid concerns that the American car manufacturer will not renew its deal because of their poor form. General Motors felt that it overpaid for the deal in 2012. Indeed, the executive who brokered the £450m deal left the company shortly afterwards.

The company were unhappy when they discovered they would be paying substantially more than United's then sponsor Aon.

The deal with Chevrolet runs through to the end of the 2020-2 season, having started in 2014-15. United recently claimed that their global fan base amounted to 1.1 billion people.

Despite United's global appeal, companies like to be associated with a club that is succeeding on the pitch.

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